Increased Engagement & Sales With Optimized Paths & Content
vAuto, a software company that provides leading car dealers with a Live Market View of new and used inventory management, relied heavily on product demos to close sales. The company’s website was the cornerstone of this strategy, with demand generation focused on one main goal: getting prospects registered for demos. In the years immediately after bringing its product to market, vAuto enjoyed high lead flow from the website. This kept the sales team busy for quite a while — but eventually, that changed.
More competitors entered the market, which meant more choices for prospects. As the market matured, vAuto’s site still attracted a high volume of traffic each month, but lead flow and conversion rates started to decline, which meant fewer prospects reached the critical demo stage. It was time for a new approach.
vAuto has been a client of The Mx Group since 2005, and we work with their team on a daily basis to develop and refine marketing strategies. When it became clear the software company needed to revamp its website to boost conversions, vAuto turned to The Mx Group for guidance.