Marketing Measurement

Marketing Measurement for B2B Marketing Programs.

Today’s marketers are on the hook for hard numbers. Engagement metrics. Lead counts. Marketing ROI. Marketing measurement has always been part art and part science. To tackle the science side, you need the data and analytics to know what’s working, iterate and optimize.

How We Get Results:

Integrated Marketing Metrics

Our expertise in marketing data, measurement and technology make us a trusted partner to help integrate systems and data, revealing a comprehensive view of buyer engagement.

Attribution and Influence of Marketing Efforts

Together, we develop a measurement framework that harnesses both direct and indirect data signals across your brand’s marketing activity and revenue. This method transcends basic metrics gathering, unlocking actionable insights to drive business impact. Marketing mix modeling is a way to understand how different marketing channels work together to support sales. It enables us to evaluate the effectiveness of your marketing campaigns.

Action-oriented Reporting and Data Analysis

Our goal is to help you make the right decisions, right now. We organize data into detailed reports and summary-level dashboards, providing visibility across your operations to support strategic decision-making. Marketing teams can leverage these insights to optimize current and future campaigns for better results. We help ensure your key performance indicators are aligned with your business goals.

How We Can Help:

Data Strategy, Planning and Analysis

Accelerate success with our tailored data consulting services. We build a marketing measurement strategy that aligns with your business goals, factoring in brand, marketing activity, and revenue data streams. This comprehensive approach unlocks the capability for strategic decision-making powered by detailed and actionable data insights.

Data Management

We manage everything from data capture to integration, utilizing robust, direct sources such as media activity and website traffic and behavior, as well as indirect signals like brand mentions and sentiment analysis. We focus on marketing data quality to streamline processes and ensure efficiency and precision.

Data Communication and Visualization

We expertly craft clear, impactful reports and dashboards, making complex data accessible and actionable. We tell the story behind your brand’s data to drive understanding and offer informed decision-making. Our approach allows you to track key marketing metrics, understand customer lifetime value, and measure marketing ROI effectively.

Marketing Mix Modeling For Effective Campaigns

Marketing mix modeling is used to evaluate the effectiveness of your marketing campaigns in supporting sales. It helps provide a clear picture of what’s working and what needs adjustment. Marketing mix modeling helps optimize your marketing budget and ensures that every dollar spent helps you achieve your business goals.

Multi-touch Attribution For Informed Decisions

Our multi-touch attribution models help you see how different touchpoints contribute to conversions, providing a deeper and clearer understanding of your brand’s customer journey. With this information, you can make more informed decisions about where to allocate your marketing budget to achieve more marketing leads. We understand and improve your customer engagement platforms to ensure your marketing efforts are driving the right conversions.

Marketing Automation For Streamlined Processes

A robust marketing automation platform is ideal for managing all marketing campaigns and content more efficiently. Automation tools can track marketing qualified leads, provide insights into marketing performance, and help measure marketing ROI. This ensures that your marketing teams are always on top of their game and deliver consistent results.

Customer Lifetime Value and ROI

Understanding customer lifetime value is necessary for long-term success. We help you calculate the customer acquisition cost versus the customer lifetime value, offering a clear picture of your marketing efforts and their return on investment.

Ready to measure the impact of your marketing efforts?

Let’s talk marketing performance