News & Events

Here at The Mx Group, our passions are many. We’re creatives, strategists, data specialists and sales experts. We love what we do and love to share what we know. Throughout the year, you’ll see us at events, hear us on webinars and come across us in the news. All the while, we’re sharing our passion — helping companies excite markets, engage customers, effect sales and embed value.

Events

Frost & Sullivan: Executive MindXchange

July 17–19, 2017, 11 a.m. CST | Nashville, TN, United States

The Mx Group will be attending the 18th Annual Digital Marketing: Frost & Sullivan Executive MindXchange. This year’s theme is “Mastering Digital Capabilities to Deliver Meaningful & Measurable Outcomes,” and will cover how to connect with customers in the digital age. On July 18, The Mx Group’s CMO Suzanne Martin will facilitate a roundtable discussion called “Aligning Content Strategy with Business Outcomes.” Learn more >

WEBINAR: Putting Personas to Work: Turn Buyer Insight into Powerful Action

July 24, 2017, 11 a.m. CST | The Mx Group, High Grove Boulevard, Burr Ridge, IL, United States

In today’s B2B marketing world, insightful and actionable buyer personas are critical and have real power when used to maximize your marketing efforts every day. In this webinar, featured in Demand Gen Report’s Buyer Insights & Intelligence series, we’ll get your personas really working for you! Join Tim Cook, The Mx Group’s vice president, as he guides you through the process of creating insightful buyer personas and integrating them into your daily marketing operations and performance management. Register now!