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B2B marketers know digital initiatives are crucial, but scaling digital for buying groups requires a complex combination of competencies, technologies and processes. How do you determine which skills to build in-house, and when it makes sense to turn to a partner?  Join us September 23rd at 11AM CST as The Mx Group’s SVP of Digital Kevin Coe hosts Forrester SiriusDecisions’ Principal Analyst Jessie Johnson as they share key considerations to maximize the ROI of your digital investment and a roadmap for what you must do to reach B2B buying groups.