Insights, Research and Tools for B2B Marketers

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Modern Marketing Assessment

To sell to modern buyers, you need to modernize your marketing. But how close are you to achievin...


Telemarketing – A B2B Marketer’s Secret Weapon!

Even though it seems like the entire B2B marketing world has gone digital, there is a non-digital...


Interactive Content Across the Funnel: How to Succeed by Putting Buyers in Control

Find out what kind of interactive content will work best for your brand and your buyers so you ca...


Zekelman Industries

Jelani Rucker, vice president of marketing and business development for Zekelman Industries, shar...


Accelerating Revenue Growth Through Sales & Marketing Alignment

Learn how top-performing companies are helping their marketing and sales teams work together to c...


Mapping the Buyer’s Journey

Use this worksheet to map out your buyer's journey. During this exercise you will record their ne...


ABM Planning – Touchpoint Planning & Personalization

Use this worksheet to help you plan touchpoints such as content, events and phone calls for your ...


2018 State of ABM Report

This new research report dives deep into how B2B marketing leaders are growing their ABM programs...


Building Personas

Use this worksheet as a framework to build a well-rounded profile for each of your target persona...


ABM Planning – Account Insights Readiness Assessment

Use this worksheet to identify which types of insights are important for your program, and make a...


Identifying Content Needs

Use this worksheet to map out the content you have and what you need to answer your prospects' qu...


Tempur Sealy

Greg Cremeans, vice president of national accounts for hospitality at Tempur Sealy, describes how...