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Webinar

Make Your B2B Website a Conversion Field of Dreams

“If you build it, they will come.” You may have heard this famous movie quote before, but in ...

Ebook

Get Ready to Stand Out From Your Competition!

Customer experience is the new battleground for B2B differentiation, and creating a customer-cent...

Ebook

Ready to Double Your Conversions?

EBOOK UPDATED FOR 2019: Find out what kind of interactive content will work best for your brand a...

Workbook

Web Conversion Metrics Across Each Stage of the Buyer’s Journey

Use this infographic to get a feel for what types of web conversion metrics you should be measuri...

Webinar

ABM – How to Advance From Pilot to Program

Watch this webinar to learn about SiriusDecisions’ Demand Spectrum framework and how to “star...

Webinar

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Watch this webinar to learn how to make your website more customer-centric. You'll walk away with...

Workbook

Jump-start Your ABM Planning!

Use these three worksheets to help you start planning your ABM efforts.

Webinar

Marketing to Customer Needs: The Power of Personas

In this webinar, SiriusDecisions’ Cheri Keith joins The Mx Group to share how demand generation...

Workbook

Customer-Centric Website Planning

Use this worksheet to organize and plan your customer-centric website content by persona, and on...

Workbook

Buyer Persona Quick-Start Worksheet

Use this persona worksheet as a framework to create a basic one, which will take you down the pat...

Workbook

Buy Cycle Insights

Use this worksheet as a framework to develop the right questions for acquiring buy cycle insights...

Workbook

Customer-Centric Interactive Content Planning

Use this worksheet to organize and plan customer-centric interactive content.