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Ebook

Want to Stand Out From Your Competition?

Customer experience is the new battleground for B2B differentiation, and creating a customer-cent...

Ebook

Ready to Double Your Conversions?

EBOOK UPDATED FOR 2019: Find out what kind of interactive content will work best for your brand a...

Workbook

Web Conversion Metrics Across Each Stage of the Buyer’s Journey

Use this infographic to get a feel for what types of web conversion metrics you should be measuri...

Webinar

ABM – How to Advance From Pilot to Program

Watch this webinar to learn about SiriusDecisions’ Demand Spectrum framework and how to “star...

Webinar

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Watch this webinar to learn how to make your website more customer-centric. You'll walk away with...

Workbook

Jump-start Your ABM Planning!

Use these three worksheets to help you start planning your ABM efforts.

Webinar

Marketing to Customer Needs: The Power of Personas

In this webinar, SiriusDecisions’ Cheri Keith joins The Mx Group to share how demand generation...

Workbook

Customer-Centric Website Planning

Use this worksheet to organize and plan your customer-centric website content by persona, and on...

Workbook

Buyer Persona Quick-Start Worksheet

Use this persona worksheet as a framework to create a basic one, which will take you down the pat...

Workbook

Buy Cycle Insights

Use this worksheet as a framework to develop the right questions for acquiring buy cycle insights...

Workbook

Customer-Centric Interactive Content Planning

Use this worksheet to organize and plan customer-centric interactive content.

Workbook

Engage Users on Their Terms to Achieve YOUR Goals

Use these four worksheets on persona planning, buy cycle insights, buyer-centric interactive cont...