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Mix Magazine

The Mix: Issue 01

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New Webinar: Learn More About Millennial B2B Buyers

The millennial generation is becoming a strong force in B2B buying. Watch this webinar and learn ...


The B2B Millennial Buyer Survey Report

Millennials now hold powerful positions when it comes to B2B buying negotiations, which means it ...


Make Your B2B Website a Conversion Field of Dreams

“If you build it, they will come.” You may have heard this famous movie quote before, but in ...


Get Ready to Stand Out From Your Competition!

Customer experience is the new battleground for B2B differentiation, and creating a customer-cent...


Ready to Double Your Conversions?

Find out what kind of interactive content will work best for your brand and your customers so you...


Web Conversion Metrics Across Each Stage of the Buyer’s Journey

Use this infographic to get a feel for what types of web conversion metrics you should be measuri...


ABM – How to Advance From Pilot to Program

Watch this webinar to learn about SiriusDecisions’ Demand Spectrum framework and how to “star...


Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Watch this webinar to learn how to make your website more customer-centric. You'll walk away with...


Jump-start Your ABM Planning!

Use these three worksheets to help you start planning your ABM efforts.


Marketing to Customer Needs: The Power of Personas

In this webinar, SiriusDecisions’ Cheri Keith joins The Mx Group to share how demand generation...


Customer-Centric Website Planning

Use this worksheet to organize and plan your customer-centric website content by persona, and on...