B2B’s move to mobile has already happened, and marketers can’t afford not to respond. The majority of people believe their mobile devices are essential to their work, and millennials lead the way, with 84% stating mobile was vital (and half of all B2B researchers fall in this age category). Older generations, however, are not far behind: 76% of Gen X and 60% of baby boomers also said mobile was necessary to their work.
Buyers expect to get information quickly, efficiently and through their preferred platform. Research by Forbes confirms that 70% of executives use smartphones and tablets to look up product or service information upon first learning of an offering. And there’s no better way to accommodate these mobile-minded users than with a B2B mobile app. A custom mobile business app provides the personalized experience users expect, and it keeps your company top of mind for current and potential customers.
B2B Mobile Apps Deliver Value
Why develop mobile apps for business? Because apps deliver value that other digital experiences can’t. They provide anytime, anywhere access to the functionalities users rely on most. They leverage all the benefits of mobile devices: location tracking, personalized identification and more. And they can deliver notifications that automatically feed information straight to users. In short, they create a personalized, customer-centric experience that embeds your business value in users’ devices — and in their daily lives.
Our agile approach to mobile app development allows us to identify your needs, then meet them quickly and efficiently.
We Design for Results
The most important part of a B2B app is the business value it delivers. And to achieve that value, the user experience must be tailor-made: providing what consumers need in the ways they prefer to engage. We’re just as invested in the business side of mobile app development as the technology side — and we’ll make sure your app’s experience is customized for your users.
We can help decide what use cases and features will make the most effective app, or execute a feature set you already have in mind. We bring in-depth user insight into the development process, from A/B testing and heat mapping to beta testing and personas. At the end of the day, we’ll develop an app that’s well designed, strategically aligned and built for results.
of execs say they’ve purchased a business product / service directly from their mobile device and researched a business purchase exceeding $100,000.
Forbes Insights, “The Connected Executive: Mobilizing the Path to Purchase”
Our Development Process
Our digital development team brings the technical expertise to create an effective, user-focused mobile business app. We can work efficiently across the platforms your users prefer. We use a blend of proprietary technologies and open-source platforms. Plus, we connect apps to the right back-end systems and databases, so you can be confident the product will function effectively.
We’ve aligned our B2B app development process with industry best practices in order to work quickly and efficiently. Our agile development methodology allows us to quickly test, receive feedback and respond to changes in the market, the project scope or your needs. To give you peace of mind, we make security a top priority, carefully managing privileges and using secure APIs. And we manage and update apps throughout their lifecycles so they always deliver a consistent and valuable user experience.
Let’s Get Started
If you’re ready to develop or improve a mobile app for your business, there’s no better time than the present to get started. Get in touch to start working with our team of experts to create an app that brings a high return on your investment.
We work with many technologies and languages. Here are just a few of our capabilities and partners: