About Us


The Mx Group is more than your typical integrated B2B agency. We are a multi-talented group of B2B problem solvers. As marketing strategists, creatives, business analysts, programmers, data specialists, sales operations experts and more, we work together to create powerful solutions that span demand generation, sales enablement and digital transformation. But everything we do drives at one simple, singular goal: elevating the customer experience — what we call raising it to the power of X.

4

U.S. INTEGRATED B2B AGENCY RANKING

31

YEARS IN BUSINESS

130

EMPLOYEES

17

AVERAGE YEARS OF LEADERSHIP TEAM TENURE

4

TIMES LONGER AOR RELATIONSHIPS VS. AVERAGE

6.5

AVERAGE YEARS OF CLIENT RETENTION

Global Presence

As a member of The Network One — the world’s leading independent agency network — we successfully execute B2B marketing programs around the globe. We also work closely with our agency partner Bray Leino Limited in Europe and Asia. It’s an agile partnership providing powerful global B2B marketing services outside the holding company model.

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Our Clients

We partner with mid-size and enterprise B2B clients across a variety of industries including manufacturing, professional services, hospitality, industrial, technology, automotive and more. The way we work together with clients is critical to achieving results, and it’s one of the things we’re most proud of. But don’t take our word for it. Here’s what some of our clients have to say:

“The Mx Group is just brilliant in terms of how they create brands.”

Dale Pollak, Cox Automotive

“I feel like I’m going to an internal resource, rather than a vendor.”

Max Spiegel, Numismatic Guaranty Corporation

“Their in-depth knowledge of every industry ... has been unparalleled.”

Greg Cremeans, Tempur Sealy

“I would recommend The Mx Group highly.”

Jelani Rucker, Zekelman Industries

Our Values

Our strong agency culture is backed by a clear set of values. And we believe that values are more than words… they should represent how we behave when we are at our best. As such, each of our values is matched with a corresponding behavior so that the intent of each is brought to life. To learn more, visit our values page.

Impact

Believing we succeed when our clients succeed.

Innovation

Evolving through disruption, challenging thinking & developing ideas.

Transparency

Establishing trust & ownership through shared information.

Diversity

Improving our work & world by including & valuing different perspectives.

Equality

Creating opportunities for all individuals to grow & advance.

Commitment

Investing ourselves in the success of the team.

Empathy

Recognizing what individuals need to reach their full potential.

Self-Improvement

Embracing feedback to better ourselves & our work.

Impact Believing we succeed when our clients succeed.

Innovation Evolving through disruption, challenging thinking & developing ideas.

Transparency Establishing trust & ownership through shared information.

Diversity Improving our work & world by including & valuing different perspectives.

Equality Creating opportunities for all individuals to grow & advance.

Commitment Investing ourselves in the success of the team.

Empathy Recognizing what individuals need to reach their full potential.

Self-Improvement Embracing feedback to better ourselves & our work.

Recognition

We’re not in it for the awards, but it’s nice when third parties recognize our work.

Leadership

At 130 strong and growing, The Mx Group is a talented collection of marketing strategists, business analysts, creatives, programmers, data specialists and sales operations experts. The long tenure and diverse skillsets of our senior leadership team help the company continually grow while staying true to our 30 years of unparalleled B2B expertise.

Andrew
Mahler

CEO & Founder
Bio

Andy co-founded The Mx Group in 1989 and has led it to become a consistently profitable and growing integrated B2B marketing agency. Focused on database marketing, demand generation and lead management long before it was in vogue for the market at large, Andy has also advocated for all things digital since the mid-1990s, helping transform client programs in the process. He has worked closely with hundreds of B2B companies throughout the U.S. to help guide them in their strategic marketing and management efforts, and he thrives on helping clients and staff connect the dots between strategy, creative / digital execution and business generation. He holds a degree in business administration and marketing from California State University, Chico.

Peter C.
Wroblewski

Principal & Founder
Bio

As a co-founder of The Mx Group, Pete has helped B2B marketers connect the dots between strategy, creative execution and business generation for more than 20 years. Pete’s passion is to provide leadership to businesses, helping to create integrated programs that excite markets, engage customers, effect sales and embed long-term value.

Tony
Riley

President
Bio

Tony began his advertising and marketing career after serving as an active-duty United States Marine. During his enlistment, he gained leadership experience, a strong work ethic and a drive that has been foundational throughout his career. His experience includes work within B2B and B2C agencies across a range of clients from startups to Fortune 100s. Tony has a passion for leading teams and an innate ability to motivate people to succeed and work at their highest level. He currently serves as president of The Mx Group, setting the vision for the company and ensuring that all Mx staff have the support, authority and information needed to keep moving the organization forward. Tony believes that B2B marketing and advertising should always impact a client’s business in real and measurable ways, and The Mx Group exists to do just that.

Nathan A.
Ulery

Partner, Chief Operating Officer
Bio

After spending 20 years building and growing technology consulting practices at one of the fastest-growing management consulting firms, Nate joined The Mx Group as its chief operating officer leading corporate functions and setting the strategy for our digital leadership team. Nate’s experiences include delivering large-scale technology transformations with clients, leading three different technology consulting practices, integrating acquisitions, and building leadership teams. Nate has always found himself at the intersection of technology and business. While Nate enjoys serving clients, his passion is developing leaders, both at The Mx Group and as a member of the board of directors at Chicago Scholars — an organization that uniquely selects, trains and mentors academically ambitious students from under-resourced communities to complete college and become the next generation of leaders who will transform their neighborhoods and Chicago.

Kevin
Coe

Partner, Senior Vice President of Digital
Bio

Kevin oversees the digital development practice at The Mx Group and has been instrumental in the growth of the company’s digital and technology service offerings. Under his guidance, The Mx Group develops and implements hundreds of digital and custom applications each year for clients ranging from mid-size to enterprise. As an agency leader, he works to challenge the status quo and develop new ideas that incorporate technology to guarantee outstanding customer experiences. His digital expertise is wide-ranging, and includes the strategic development and management of global websites, e-commerce solutions and ERP integrations.

Kate
Fishburne

Partner, Vice President of Organizational Development
Bio

For more than 14 years, Kate has overseen all aspects of organizational development and human resources, including hiring, training and retaining talent, ensuring Mx clients are served by highly engaged and qualified staff. Kate’s ultimate goal is to continually improve the organization as a whole — to increase effectiveness, build capacity, and creatively manage challenges and change. Kate holds a B.A. in finance from the University of Notre Dame.

Emily
Kleist

Partner, Vice President & Executive Creative Director
Bio

Emily found her way to B2B marketing from a previous career in book publishing. 12 years later, she’s leading The Mx Group’s creative department with a strong focus on talent acquisition and effective integration of the creative process into The Mx Group’s comprehensive service offerings. Her team of 20+ creative directors, copywriters and designers produce award-winning work in a variety of industries. Emily holds a B.A. in philosophy and creative writing from Gettysburg College.

Kelly
Olson

Partner, Vice President of Client Services
Bio

Kelly leads The Mx Group’s account team, overseeing strategy and implementation of integrated marketing programs for all clients. For nearly 15 years, she has directed successful and award-winning campaigns for clients in the hospitality, automotive, medical and industrial sectors. She is accomplished in the areas of B2B product and brand messaging, creative development, website and app development, demand generation, lead management and sales enablement. Kelly is a graduate of Concordia College in Moorhead, Minnesota, and holds a B.A. in business and communications.

Tom
Perona

Partner, Vice President & Controller
Bio

Tom has nearly 20 years of experience in accounting and finance, with a background working for both small and large companies. Tom started working at The Mx Group in 2010 and is responsible for the company’s entire accounting and finance function, as well as other operational initiatives. He is a certified public accountant and holds an MBA from DePaul University. He has also served as an adjunct professor in DePaul’s accountancy department.

Eric
Von Zee

Partner, Vice President of Application Development
Bio

Eric has been part of The Mx Group since 1998. He develops and manages internal and external teams through every phase of the software development life cycle, including ideation, estimation, proposal, design, execution, testing, UAT and delivery to production. With experience in every application development role from business analysis to development to test automation, Eric brings exceptional value to every project through his management acumen, methodology and automation points of view, and expertise in Java, JavaScript, C# and other technologies.

WE’RE NOT IN THIS ALONE

The company we keep is selected with intention and serves to make us a stronger partner to our clients.

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