About Us

The Mx Group is a digital and demand generation agency that empowers companies with the competitive edge of modern B2B marketing. To do this, we integrate a broad range of services: Strategy. Design and content. Web and app development. Demand gen and lead management. We make it all work together to help companies attract, engage and convert more customers. For 30 years, clients have trusted us to turn their marketing investments into measurable revenue. We are a collection of marketing strategists, business analysts, designers, writers, programmers, data specialists and sales operations experts. All bringing unique skills and perspectives while contributing to our common mission of helping companies excite markets, engage customers, effect sales and embed value to create a Total Market Experience™.

The Mx Group Facts

Values

Of course, there’s nothing wrong with politeness or pride, the tried-and-true or following a plan. But at The Mx Group, we value things like constant feedback and continuous improvement more. The clear, contrasted statements below serve as our guiding principles.

Respectful feedback over politeness or hierarchy

Openness to feedback over personal pride

Improvement over tried and true

Excellence over short-term productivity

Responding to change over adherence to plan

Service to team over reliance on team

Leadership

Our highly experienced leadership team starts and stays deeply embedded in our client work. This allows them to give and gain fresh perspectives.

Andrew Mahler

CEO & FOUNDER

Andy co-founded The Mx Group in 1989 and has led it to become a consistently profitable and growing integrated B2B marketing agency. Focused on database marketing, demand generation and lead management long before it was in vogue for the market at large, Andy has also advocated for all things digital since the mid-1990s, helping transform client programs in the process. He has worked closely with hundreds of B2B companies throughout the U.S. to help guide them in their strategic marketing and management efforts, and he thrives on helping clients and staff connect the dots between strategy, creative / digital execution and business generation. He holds a degree in business administration and marketing from California State University, Chico.

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Peter. C. Wroblewski

PRINCIPAL & FOUNDER

As a co-founder of The Mx Group, Pete has helped B2B marketers connect the dots between strategy, creative execution and business generation for more than 20 years. Pete’s passion is to provide leadership to businesses, helping to create integrated programs that excite markets, engage customers, effect sales and embed long-term value.

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Kevin Coe

PARTNER & SENIOR VICE PRESIDENT OF DIGITAL

Kevin joined the agency in 1994 after earning his B.S. in advertising from the University of Illinois at Urbana-Champaign. Kevin oversees the web application and software development group and has been instrumental in the growth of the company’s technology expertise. Under his guidance, this group is now responsible for the development and implementation of hundreds of interactive and custom applications every year, including e-commerce, ERP integration, CMS, portal, viral and SEO initiatives.

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Tony Riley

SENIOR VICE PRESIDENT

Tony began his advertising and marketing career after a successful enlistment in the United States Marine Corps. His work ethic and drive make him the leader he is today. He has worked at both B2B and B2C agencies, helping clients ranging from startups to Fortune 500s achieve their goals. At The Mx Group, Tony organizes diverse teams around a common vision. He has an innate ability to create successful sales and marketing strategies while motivating people to do more than they thought they could. He recently returned to The Mx Group due to his passion for B2B marketing and the ability to have a lasting impact on clients’ businesses.

Kate Fishburne

VICE PRESIDENT OF ORGANIZATIONAL DEVELOPMENT

Kate joined The Mx Group in 2006. Her ultimate goal is to improve the organization as a whole — to increase effectiveness, achieve goals, build capacity, and creatively manage challenges and change. Kate oversees all aspects of HR including hiring, training and retaining talent, ensuring that Mx clients are served by highly engaged and qualified staff. In addition, as head of corporate operations, Kate adeptly leads teams of administrative and project management staff, enabling continuous improvement and ensuring the company runs efficiently and effectively. Kate holds a B.A. in finance from the University of Notre Dame.

Kelly Olson

VICE PRESIDENT OF CLIENT SERVICES

Kelly leads The Mx Group’s account team, overseeing strategy and implementation of integrated marketing programs for all clients. For nearly 15 years, she has directed successful and award-winning campaigns for clients in the hospitality, automotive, medical and industrial sectors. She is accomplished in the areas of B2B product and brand messaging, creative development, website and app development, demand generation, lead management and sales enablement. Kelly is a graduate of Concordia College in Moorhead, Minnesota, and holds a B.A. in business and communications.

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Kellie de Leon

VICE PRESIDENT OF MARKETING & STRATEGY

Kellie joined The Mx Group in 2013. She brings over 15 years of client- and agency-side experience working in marketing across a variety of industries, including industrial products, health care, software, non-profit and professional services. Kellie leads the internal marketing function for the agency, managing demand generation and sales enablement to propel the company’s continued growth. She holds a B.A. in communications and theatre from Marquette University in Milwaukee, Wisconsin.

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Eric Von Zee

VICE PRESIDENT OF APPLICATION DEVELOPMENT

Eric has been part of The Mx Group since 1998. He develops and manages internal and external teams through every phase of the software development life cycle, including ideation, estimation, proposal, design, execution, testing, UAT and delivery to production. With experience in every application development role from business analysis to development to test automation, Eric brings exceptional value to every project through his management acumen, methodology and automation points of view, and expertise in Java, JavaScript, C# and other technologies.

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Tom Perona

VICE PRESIDENT AND CONTROLLER

Tom has nearly 20 years of experience in accounting and finance, with a background working for both small and large companies. Tom started working at The Mx Group in 2010 and is responsible for the company’s entire accounting and finance function, as well as other operational initiatives. He is a certified public accountant and holds an MBA from DePaul University. He has also served as an adjunct professor in DePaul’s accountancy department.

Recognition

We’re not in it for the awards, but it’s nice to be recognized. And we’ve had our fair share in recent years.

US Agencies Benchmarking Report

We’re proud to be ranked #7 among the top 32 B2B agencies in the country in B2B Marketing’s US Agencies Benchmarking Report 2018.  And we couldn’t agree more with the co-founder and editor-in-chief of B2B Marketing when he notes that the reports’s data, “paints a picture of a buoyant community, showing strong growth and lots of opportunities.”

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5 Years Running!

We’re excited to announce that we’ve been named one of the Best Places to Work in Illinois for the fifth consecutive year. This statewide survey and awards program, promoted by The Daily Herald Business Ledger, was designed to identify, recognize and honor the best places of employment in Illinois, benefiting the state’s economy, workforce and businesses.

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Recognized by the Web Marketing Association

We’ve earned two B2B Standard of Excellence WebAwards from the Web Marketing Association for the second year in a row. The awards recognize B2B websites we developed for clients Wheatland Tube (a division of Zekelman Industries) and vAuto as some of the most effective on the web today.

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Partners

The Mx Group | Association of National Advertisers
The Association of National Advertisers
The Mx Group | Marketo LaunchPoint
Marketo LaunchPoint
The Mx Group | The NetworkOne
thenetworkone

 

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