The Mx Group is a digital and demand generation agency that empowers companies with the competitive edge of modern B2B marketing. To do this, we integrate a broad set of services. Strategy. Design and content. Web and app development. Demand gen and lead management. And we make it all work together so that companies attract, convert and retain more customers. For more than 25 years, clients have trusted us to help turn their marketing investments into measurable revenue. We are a collection of marketing strategists, business analysts, designers, writers, programmers, data specialists and sales operations experts. All bringing unique skills and perspectives while contributing to our common mission of helping companies excite markets, engage customers, effect sales and embed value to create a Total Market Experience™.
Of course, there’s nothing wrong with politeness or pride, the tried-and-true or following a plan. But at The Mx Group we value things like constant feedback and continual improvement more. The clear, contrasted statements below are guiding principles for all our conversations.
We’re not in it for the awards, but it’s nice to be recognized. And The Mx Group has had its fair share in recent years in the areas of creative, media, digital development and sales enablement.
Andrew Mahler CEO & Founder
Andy co-founded The Mx Group in 1989 and has led it to become a consistently profitable organization by providing vision, sales and marketing leadership, and professional discipline. Prior to founding The Mx Group, Andy spent eight years in a managerial capacity at Omnigistics Inc., a West Coast marketing services firm. He has provided strategic marketing guidance and management to hundreds of business-to-business companies throughout the U.S. Andy holds a degree in business administration, marketing, from California State University at Chico, and has served as a faculty member for the Direct Marketing Association’s Collegiate Institute, teaching B2B direct marketing methods.
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Pete Wroblewski Principal & Founder
As co-founder of The Mx Group, Pete has provided strategy and leadership in many areas of the organization, including sales and marketing, operations and customer experience, since the company’s beginning. Pete and Andy worked together to pioneer many of the concepts that are central to the database and response management services, such as the focus on ROI. Life before The Mx Group included several senior-level positions with Continental Illinois Bank, Nevada Pay Television and Omnigistics Inc. Pete holds a B.A. in finance from Illinois State University.
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Kevin Coe Partner & Senior Vice President of Digital
Kevin brings over 20 years of B2B marketing and technical expertise to The Mx Group, providing oversight for the digital development department. Kevin’s technical teams develop and implement an extensive array of software and web development projects. Kevin attended the University of Illinois at Urbana–Champaign, where he received his B.S. in advertising.
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Kate Fishburne Vice President of Organizational Development
Kate joined The Mx Group in 2006. She oversees all organizational initiatives to hire, develop and retain our people, as well as improve the overall operations of the company. Prior to The Mx Group, Kate managed the research group for a middle-management executive recruiting firm in downtown Chicago. She holds a BBA in finance from the University of Notre Dame.
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Tony Riley Senior Vice President
Tony began his advertising and marketing career after a successful enlistment in the United States Marine Corps. His work ethic and drive make him the leader he is today. He has worked at both B2B and B2C agencies, helping clients ranging from startups to Fortune 500s achieve their goals. At The Mx Group, Tony organizes diverse teams around a common vision. He has an innate ability to create successful sales and marketing strategies while motivating people to do more than they thought they could. He recently returned to The Mx Group due to his passion for B2B marketing and the ability to have a lasting impact on clients’ businesses.
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Tom Perona Vice President and Controller
Tom has nearly 20 years of experience in accounting and finance, with a background working for both small and large companies. Before joining The Mx Group in 2010, he worked as a revenue manager for Careerbuilder.com. As controller for The Mx Group, Tom is responsible for the company’s entire accounting function, including accounts payable / receivable, invoicing, payroll and benefits administration. Tom is a certified public accountant and holds a B.A. in finance from the University of Illinois, as well as an MBA from DePaul University. He serves as an adjunct professor in DePaul’s accountancy department.
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Kelly Olson Vice President of Client Services
Kelly leads The Mx Group’s account team, overseeing strategy and implementation of integrated marketing programs for all clients. For nearly 15 years, she has directed successful and award-winning campaigns for clients in the hospitality, automotive, medical and industrial sectors. She is accomplished in the areas of B2B product and brand messaging, creative development, website and app development, demand generation, lead management and sales enablement. Kelly is a graduate of Concordia College in Moorhead, Minnesota, and holds a B.A. in business and communications.
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Thomas D. Hayward Creative Director
Thomas brings over 20 years of B2B design experience and brand development to The Mx Group, where he shares oversight of the Design & Content team. In his seven years at the agency, he has led multiple successful, award-winning print and digital campaigns for a diverse set of clients. Prior to joining The Mx Group, Thomas served as senior art director at a major B2B publishing company, where he won several Ozzie and APEX design awards. He holds a B.A. in graphic design from Carthage College in Kenosha, Wisconsin.
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Emily Williams Creative Director
Emily has been with The Mx Group since 2008. As a creative director, she shares oversight of the Design & Content department and provides strategic direction for a diverse client base. Emily leverages 15 years of experience in creative conceptualization, writing, content marketing and social media to lead award-winning comprehensive campaigns for clients in a variety of industries. She holds a B.A. in philosophy and creative writing from Gettysburg College in Gettysburg, Pennsylvania.
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Kellie de Leon Vice President of Marketing & Strategy
Kellie joined The Mx Group in 2013. She brings over 15 years of client- and agency-side experience working in marketing across a variety of industries, including industrial products, health care, software, non-profit and professional services. Kellie leads the internal marketing function for the agency, managing demand generation and sales enablement to propel the company’s continued growth. She holds a B.A. in communications and theatre from Marquette University in Milwaukee, Wisconsin.
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