The Mx Group is a digital and demand generation agency that empowers companies with the competitive edge of modern B2B marketing. To do this, we integrate a broad range of services: Strategy. Design and content. Web and app development. Demand gen and lead management. We make it all work together to help companies attract, engage and convert more customers. For 30 years, clients have trusted us to turn their marketing investments into measurable revenue. We are a collection of marketing strategists, business analysts, designers, writers, programmers, data specialists and sales operations experts. All bringing unique skills and perspectives while contributing to our common mission of helping companies excite markets, engage customers, effect sales and embed value to create a Total Market Experience™.
Of course, there’s nothing wrong with politeness or pride, the tried-and-true or following a plan. But at The Mx Group, we value things like constant feedback and continuous improvement more. The clear, contrasted statements below serve as our guiding principles.
Respectful feedback over politeness or hierarchy
Openness to feedback over personal pride
Improvement over tried and true
Excellence over short-term productivity
Responding to change over adherence to plan
Service to team over reliance on team
Our highly experienced leadership team starts and stays deeply embedded in our client work. This allows them to give and gain fresh perspectives.
CEO & FOUNDER
Andy co-founded The Mx Group in 1989 and has led it to become a consistently profitable and growing integrated B2B marketing agency. Focused on database marketing, demand generation and lead management long before it was in vogue for the market at large, Andy has also advocated for all things digital since the mid-1990s, helping transform client programs in the process. He has worked closely with hundreds of B2B companies throughout the U.S. to help guide them in their strategic marketing and management efforts, and he thrives on helping clients and staff connect the dots between strategy, creative / digital execution and business generation. He holds a degree in business administration and marketing from California State University, Chico.VIEW ANDY'S THOUGHT LEADERSHIP
Peter. C. Wroblewski
PRINCIPAL & FOUNDER
As a co-founder of The Mx Group, Pete has helped B2B marketers connect the dots between strategy, creative execution and business generation for more than 20 years. Pete’s passion is to provide leadership to businesses, helping to create integrated programs that excite markets, engage customers, effect sales and embed long-term value.VIEW PETE'S THOUGHT LEADERSHIP
PARTNER & SENIOR VICE PRESIDENT OF DIGITAL
Kevin joined the agency in 1994 after earning his B.S. in advertising from the University of Illinois at Urbana-Champaign. Kevin oversees the web application and software development group and has been instrumental in the growth of the company’s technology expertise. Under his guidance, this group is now responsible for the development and implementation of hundreds of interactive and custom applications every year, including e-commerce, ERP integration, CMS, portal, viral and SEO initiatives.VIEW KEVIN'S THOUGHT LEADERSHIP
SENIOR VICE PRESIDENT
Tony began his advertising and marketing career after a successful enlistment in the United States Marine Corps. His work ethic and drive make him the leader he is today. He has worked at both B2B and B2C agencies, helping clients ranging from startups to Fortune 500s achieve their goals. At The Mx Group, Tony organizes diverse teams around a common vision. He has an innate ability to create successful sales and marketing strategies while motivating people to do more than they thought they could. He recently returned to The Mx Group due to his passion for B2B marketing and the ability to have a lasting impact on clients’ businesses.
VICE PRESIDENT OF ORGANIZATIONAL DEVELOPMENT
Kate joined The Mx Group in 2006. Her ultimate goal is to improve the organization as a whole — to increase effectiveness, achieve goals, build capacity, and creatively manage challenges and change. Kate oversees all aspects of HR including hiring, training and retaining talent, ensuring that Mx clients are served by highly engaged and qualified staff. In addition, as head of corporate operations, Kate adeptly leads teams of administrative and project management staff, enabling continuous improvement and ensuring the company runs efficiently and effectively. Kate holds a B.A. in finance from the University of Notre Dame.
VICE PRESIDENT OF CLIENT SERVICES
Kelly leads The Mx Group’s account team, overseeing strategy and implementation of integrated marketing programs for all clients. For nearly 15 years, she has directed successful and award-winning campaigns for clients in the hospitality, automotive, medical and industrial sectors. She is accomplished in the areas of B2B product and brand messaging, creative development, website and app development, demand generation, lead management and sales enablement. Kelly is a graduate of Concordia College in Moorhead, Minnesota, and holds a B.A. in business and communications.VIEW KELLY'S THOUGHT LEADERSHIP
Kellie de Leon
VICE PRESIDENT OF MARKETING & STRATEGY
Kellie joined The Mx Group in 2013. She brings over 15 years of client- and agency-side experience working in marketing across a variety of industries, including industrial products, health care, software, non-profit and professional services. Kellie leads the internal marketing function for the agency, managing demand generation and sales enablement to propel the company’s continued growth. She holds a B.A. in communications and theatre from Marquette University in Milwaukee, Wisconsin.VIEW KELLIE'S THOUGHT LEADERSHIP
Eric Von Zee
VICE PRESIDENT OF APPLICATION DEVELOPMENT
VICE PRESIDENT AND CONTROLLER
Tom has nearly 20 years of experience in accounting and finance, with a background working for both small and large companies. Tom started working at The Mx Group in 2010 and is responsible for the company’s entire accounting and finance function, as well as other operational initiatives. He is a certified public accountant and holds an MBA from DePaul University. He has also served as an adjunct professor in DePaul’s accountancy department.
We’re not in it for the awards, but it’s nice to be recognized. And we’ve had our fair share in recent years.
US Agencies Benchmarking Report
We’re proud to be ranked #7 among the top 32 B2B agencies in the country in B2B Marketing’s US Agencies Benchmarking Report 2018. And we couldn’t agree more with the co-founder and editor-in-chief of B2B Marketing when he notes that the reports’s data, “paints a picture of a buoyant community, showing strong growth and lots of opportunities.”Learn more
5 Years Running!
We’re excited to announce that we’ve been named one of the Best Places to Work in Illinois for the fifth consecutive year. This statewide survey and awards program, promoted by The Daily Herald Business Ledger, was designed to identify, recognize and honor the best places of employment in Illinois, benefiting the state’s economy, workforce and businesses.Learn more
Recognized by the Web Marketing Association
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