Your privacy is important to us. When you provide information to us through our website or other means, we protect it according to this policy. This policy is designed to meet GDPR regulations as well as represent universal “best practices” in the handling of data. Please feel free to contact us if you have any questions regarding your information and privacy.
Who are typical users of The Mx Group’s website?
The Mx Group operates primarily as a provider of B2B marketing, lead generation and technology services. We do not focus on collecting consumer data. The information we do collect is used to improve your overall experience with The Mx Group.
Personal identification information
We may collect personal identification information from Users in a variety of ways, including, but not limited to, when Users visit our Site, when they register on the Site, when they fill out a form, and in connection with other activities, services, features or resources we make available on our Site. Users may be asked for, as appropriate, name, email address, phone number, physical address and other relevant information. Users may, however, visit our Site anonymously. We will collect personal identification information from Users only if they voluntarily submit such information to us. Users can always refuse to supply personal identification information, except that it may prevent them from engaging in certain Site-related materials and activities.
Nonpersonal identification information
We may also collect nonpersonal identification information about Users whenever they interact with our Site. Non-personal identification information may include the browser name, the type of computer, and technical information about Users’ means of connection to our Site, such as the operating system, the internet service providers utilized, and other similar information.
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How we use collected information
The Mx Group may collect and use Users’ personal information for the following purposes:
- To better understand who our Users are: If a User has provided their email address, we may use it to get (from a third party) public information related to this email address, such as the company the User works for, the corresponding industry, the physical location and other demographic information.
- To personalize the User experience: We may use the information collected to understand how our Users use the services and resources provided on our Site and suggest content that is more aligned with their interests. To further personalize the User experience, we may also combine the User’s personal information with information collected through other channels, like a visit to our booth at a conference, information requests the User has made through phone or email, products and services used by the User, etc.
- To send periodic emails: We may use Users’ email addresses to send Users information and updates pertaining to their interests. The email addresses may also be used to respond to Users’ inquiries, questions and/or other requests. If the User decides to opt in to our mailing list, they will receive emails that may include company news, updates, related product or service information, etc. If at any time the User would like to unsubscribe from future emails, we include detailed unsubscribe instructions at the bottom of each email, as well as an Email Preference Center on our website to control the types of communications User receives from us.
- To initiate a follow-up phone call: If the Visitor has provided their phone number or if their phone number is publicly available, we may initiate a follow-up call to further understand the nature of the problem the User is trying to solve by visiting our Site, and to elaborate on whether our services and products can help to solve that problem.
How we protect your information
We adopt appropriate data collection, storage and processing practices and security measures to protect against unauthorized access, alteration, disclosure or destruction of your personal information, transaction information and data stored on our Site. Sensitive and private data exchanges between the Site and its Users happen over an SSL secured communication channel and are encrypted and protected with digital signatures. Users’ data is also encrypted while “at rest,” stored in our marketing database.
Sharing your personal information
We do not sell, trade or rent Users’ personal identification information to others. We may use third-party service providers to help us operate our business and the Site, or to administer activities on our behalf, such as gathering additional publicly available information related to the User’s email address, or sending out newsletters and surveys. We may share your information with these third parties for those limited purposes, provided that you have given us your permission.
Users who have asked to be removed from our database will be removed within 30 days of our receipt of the request.
Your acceptance of these terms
By using this Site, you signify your acceptance of this policy. If you do not agree to this policy, please do not use our Site. Your continued use of the Site following the posting of changes to this policy will be deemed your acceptance of those changes.
The Mx Group
Last updated: May 25, 2018