Digital

Powerful Digital Research Tools for Coin Collecting Insights


Client: NGC Industry: Collectibles

Numismatic Guaranty Corporation (NGC) was already the leading provider of comprehensive research tools and valuable insights for rare coin collectors across the world. Since its inception, the company had been the hobby’s most trusted source of products, services and insight to prevent counterfeiting — a critical concern for serious coin collectors. Because NGC believes that knowledge is the surest way to both avoid deception and make smart purchasing decisions, the company partnered with us to build a suite of powerful digital research tools on its site. In particular, the NGC® Coin Explorer quickly became the most comprehensive U.S. coin reference in existence, arming collectors with valuable insight, images and pricing information.

 

In addition, we helped the company launch NGC Coin Details, their first mobile app. NGC Coin Details utilizes the best of NGC’s research suite — collectors can scan the barcode on the label of an NGC-certified coin to verify its authenticity and view relevant values, specifications, high-resolution images and more.

Within its target audience, the app has gained widespread adoption and has received universally positive user feedback, helping to embed real value for NGC and their customer communities. At the SXSW music, film and interactive conference, the app was recognized as a finalist for an Appy award in the research app category.

Interested in developing a new website or mobile app with powerful digital research tools? Get in touch with an Mx expert. Interested in staying up to date with industry insights? Subscribe to our blog.

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