Helping a B2C Business Launch a B2B Service
The base brand WHOOP helps individuals monitor and optimize personal health metrics, manage strain, and improve sleep and recovery. What WHOOP does for individuals, WHOOP Unite does for entire organizations — help elevate overall performance and productivity.
WHOOP Unite, a Company Built on Collaboration
We partnered with the marketing team at WHOOP Unite to determine a go-to-market positioning for the new B2B brand that would work for every vertical the new brand wished to engage: “Support not Sacrifice” emerged as the strategy for the “All Together Now” campaign.
Developing a Complete Plan
We created a comprehensive B2B customer experience strategy targeting complex buying groups in four key verticals for WHOOP Unite: NCAA Division 1 Athletics, business, healthcare and public service.
Going to Market
That customer experience included building and launching the WHOOP Unite website. Martech funneled prospects to the site. Demand infrastructure was continuously optimized to increase the core audiences’ engagement, with all digital assets driving more leads into the sales pipeline.
Business Growth
Drive
site visits — 12,830 in the first 15 days, and an average of 600 site visits per day.
Engage
and connect with core digital assets like ebooks, case studies, videos and blog content.
Lift
new leads and acceleration of in-progress sales conversations.
Create
demand — 179 form submissions via the website in less than a month.
What Our Clients Say
“I was impressed with how MX understood our business and had ideas of where we could take it, with copy and creative optimizing for different roles on a buying team. I think of MX team as an extension of the WHOOP Unite team.
