Getting Businesses to Rework Work
Envoy is a SaaS business that helps companies manage the reality and logistics of hybrid and remote work for organizations and individuals of the new modern workforce.
Envoy came to us with the pandemic still in full swing for help raising awareness, engage the investor community, create a lift in qualified leads and drive revenue.
The Collaboration Begins
First our strategy team — planners, client services, creative — sat down with the client to determine an approach that would appeal to C-suite managers, HR pros, employees and new recruits.
The “Rework Work” campaign was born, an effort to position Envoy as the best way to connect people, spaces and data to power the places where people work best together.
Finding a Graphic Style
We had to land a “look.” All agreed something illustrated, super-approachable, almost playful, would be a great choice to go to market with during what were mostly scary times.
Going to Market
The multi-media “Rework Work” campaign was seen in strategically placed OOH in key metro markets (Chicago, London, San Francisco, Los Angeles and New York City), in national print magazines, in digital display, emails, social posts, OTT, podcasts, radio and tradeshow marketing. It broke through.
Outsized Reach
To hit our key audiences, we orchestrated a multi-channel media buy that spanned digital, out-of-home, print, and audio platforms. By leveraging strategic partnerships, we delivered an impressive 5x the measured media value. This comprehensive approach allowed us to reach diverse audience segments effectively. We meticulously mapped their media activity to closed won deals and deal sizes, ensuring a clear understanding of the campaign’s business impact.
Business Impact
We focused on identifying the right combination of metrics that supported both causation and correlation analysis, forming the foundation for accurate ROAS measurements. Utilizing industry-leading data sources, we collaborated with partners like GWA to build a bespoke audience intelligence platform. This tool enhanced impression delivery tracking, strategic planning and overall campaign performance. With CRM data integration, we achieved precise 1-to-1 attribution across various buyer journey stages. Additionally, for mass-market tactics, we utilized proprietary geospatial attribution models to optimize our reach and effectiveness.
Measurable Impact
249%
lead growth with a 146% lift in sales-qualified leads
84%
immediate lift in deal size throughout the campaign window
$111M
raised Series C financing to help businesses navigate pandemic protocols
#1
non-branded SEO position for "hybrid work"
13%
lift in Envoy’s brand awareness by campaign’s end
Recognition
