Branding

MAVERICK Technologies Service Branding

Maverick Technologies / Manufacturing

Manufacturers have many questions about upgrading their distributed control system (DCS) technology. And though MAVERICK Technologies has most of the answers, they needed a way to promote and share that value.

To solve this challenge, The Mx Group branded a special service inside of MAVERICK — DCSNext® solutions. The DCSNext microsite provides insight and advice in many formats for the different personas who are in need of this service. Forms, buttons, links and prominent phone numbers make it easy to find information and enter a dialogue with MAVERICK. And visitors can read rich content, download white papers, live chat with experts and schedule consultations. All content was created to engage with buyers on their terms, with insights gleaned through voice of customer research.

Microsite and materials targeted at two primary personas — Pat Project and Steve Strategic (shown here).
Microsite and materials were targeted at two primary personas — Pat Project (shown here) and Steve Strategic.
The DCSNext microsite, containing resources for manufacturers looking to upgrade their DCS system
DCSNext branding

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