Website Redesign Focused on Solutions, Customer Needs
John Crane is a leading international provider of engineered technology solutions — including seals, bearings and couplings — to a diverse set of industries including oil and gas, food and beverage, and water and waste water.
The website design needed to:
- Bring the new John Crane brand to life
- Deliver clearer messaging about the company’s differentiators and product information
- Provide intuitive entry points to key content based on customer needs
- Make product data more robust and easier to search
- Allow John Crane’s in-house resources to make content updates within the Sitecore content management system (CMS) without the need for programmers
Since the website design and launch, traffic to key content assets has steadily increased and conversion rates have consistently improved. Additionally, the client is able to readily handle most routine updates, saving time and money.