Brand Awareness That Drives Demand
The modern workplace has drastically changed. Digital transformation, accelerated by the pandemic, evolved business environments and ushered in a new, modern workforce. Envoy, a SaaS company, offers a workplace platform that keeps employees safe and businesses compliant. With offices around the world navigating pandemic protocols and hybrid work environments, Envoy needed to position its platform as the number-one solution provider for hybrid, remote and in-office businesses. We partnered with Envoy to launch a brand awareness campaign within a short time frame to meet the surging demands of the modern workplace.
The full campaign ran for six months and culminated in a platinum sponsorship at the Human Resource Executive HR Technology Conference. Envoy’s team already included an adept demand generation department in-house. We ran the campaign in parallel with their demand generation efforts. We united brand and demand by forming a tight union with the client’s existing pay-per-click, retargeting and Google Display Network advertising and partnered with Gregory Welteroth Advertising to bring the client’s brand vision to life.
The multi-channel campaign launched just 17 days after briefing, with the lively messaging ushering people through an upbeat view of the “return to office” journey. Envoy’s brand campaign covered:
OTT: This dynamic element of the campaign was incorporating digital TV and OTT advertising. The ad was viewed on platforms like Pluto TV and CBS News.
As the modern workplace evolves, Envoy will continue to make its impact, helping businesses connect and thrive. The overall success of this global marketing campaign demonstrates the power of uniting brand and demand.