The Mx Group Wins Bronze at the B2s

The Association of National Advertisers (ANA) has awarded The Mx Group a bronze award in the category of demand generation: small or medium business for its 2022 B2 Awards. We are proud to share this award with our clients, Envoy and Gregory Welteroth Advertising (GWA). The award recognizes the work crafted for Envoy’s campaign, “Brand to Drive Demand: Rework Work.”

Brand and Demand Results

Our collaboration with GWA launched the creative and demand gen strategies that helped increase Envoy’s brand awareness. Through a robust, multichannel approach, Envoy experienced a 98% lift in new users, a 146% increase in sales-qualified leads and a #1 ranking for its non-branded SEO position for “hybrid work.”

ANA is the U.S. advertising industry’s oldest and largest trade association. It unites marketers / advertisers from all over the globe and promotes cooperative relationships between regional and national advertising industries, manufacturers, dealers, advertisers and agencies. Its B2 Awards recognize the top-performing B2B marketers, large or small, with a unique focus on driving demonstrable business results.

Driving results for our clients is what motivates us to devise the most innovative B2B strategies that will make a lasting impact on our clients’ businesses. Learn more about our B2B services and how we can make an impact on your business. Contact us and let’s get to work.