The Mx Group Awarded B2B Agency of the Year

The Mx Group was recognized as Agency of the Year by B2B Marketing at its annual Elevation Awards. The Elevation Awards celebrate the very best in B2B — the agencies, clients, talent and campaigns displaying the greatest innovations in marketing.

“This is a recognition of the work Mx’ers put in each day and an acknowledgment of the relationships built with our clients,” commented Tony Riley, president and CEO of The Mx Group. “The award is a validation that a deep understanding of a client’s business can deliver impact in a changing economy and an evolving industry. It’s another signal that our vision of B2B at scale and our dedication to the B2B discipline are sound.”

Relationships That Drive Results

Twenty-five client-side B2B industry judges awarded the recognition to The Mx Group, citing our investment in our people, partnerships and our focus on those relationships to achieve dramatic results for our clients’ businesses. In fact, one of our clients, Envoy, won gold at the Elevation Awards in the category of “best use of customer insights” with our “Brand to Demand: Rework, Work” campaign. The judges are exclusively senior client-side marketers from B2B brands. They are selected by invitation only, from industry experts across the B2B marketing field and included directors, VPs and CMOs from tech startups, established multinationals and Fortune 500 companies.

Community and Culture

These judges recognized how we evolved our operations, updated our values and strengthened our industry partnerships. We commenced a leadership transition as we set our sights on the exciting future of B2B. We boldly stepped up to the challenges of 2021 by increasing our average staff tenure from 5.2 years to 5.5+ years by developing comprehensive professional training and assessment programs, cultural inclusion efforts and community engagement. We celebrated 21 internal promotions and added 45 new employees, representing the best talent in B2B. That talent directly impacted our clients, increasing brand value, leading digital transformation, generating demand and driving revenue – earning us a 6.5-year average tenure of client relationships.

The Mx Group at the Elevation Awards

Like the other global agencies, no agency received a reprieve at the start of 2021. At The Mx Group, we looked to our people and our clients, who continued to impact the world despite disruptions in business and operations. The teams at The Mx Group leaned harder into our independent, empathetic, relationship-based approach to business. At our core we knew: You cannot buy relationships; you build them.

Continued Growth

By putting the needs of our clients and people first, we’ve taken our business to the next level. We’ve grown and become the second-largest independent B2B agency in the country. We welcomed 10 new clients from diversified industries that stated they felt confident partnering with our agency because according to them, “You heard us, and you understood us.” And most recently, we have been recognized as one of the Best and Brightest Companies to Work For in Chicago for the seventh consecutive year in a row.

Tony Riley, The Mx Group CEO (middle) with James Farmer, B2B Marketing co-founder (left) and Joel Harrison, B2B Marketing editor-in-chief (right)

“It was a great pleasure to finally present the winners of the Elevation Awards with trophies live in Chicago, a city which is the true birthplace of, and home to, B2B marketing. The Mx Group were worthy and fantastic winners of the prestigious Agency of the Year category, rising above strong competition from some outstanding rivals. Congratulations to Tony and the team on a wonderful win!” – Joel Harrison, editor-and-chief at B2B Marketing.

We did not win this award alone. B2B Agency of the Year was made possible by the commitment of our collaborators, global agency and media partners, clients, and of course the talented B2B experts that call The Mx Group home. It is through their insights, ambitions and innovations we can call ourselves the B2B Agency of the Year.