Digital  | Grundfos

Taking Well Drilling to the Cloud

Identifying an Unmet Need

As manufacturers of high-quality submersible pumps, Grundfos has vast experience working with well drillers and pump installers within the groundwater market. As technology advanced, Grundfos recognized an opportunity to digitize well contractor operations.

Simplifying Complexity

Grundfos needed a centralized, online platform to bring day-to-day processes online and optimize workflows. Our solution was to develop a cloud-based, intuitive application that would allow companies to manage their well projects in one place, with permissions that share data across multiple team members.

Designing for the User

We interviewed Grundfos stakeholders and targeted water well contractor companies, testing prototypes along the way. Now, comprehensive data sets allow users to upload permits and site photos, log geophysical and structural information, and track pump and installation details.

Uncovering Insights

Dynamic visualizations and reports allow users to convert data into insights for clients and state compliance.

Meaningful Growth


water well contracting companies signed up in the app’s first three months.


to the Grundfos brand increased.


improved user experience as well as customer experience.