Ranked #2 Independent B2B Agency in the US
Marketing Built for the Complexity of Manufacturing
We help manufacturers simplify the complex, align sales & marketing, and drive measurable growth.
Your Path to Growth
Accelerate Growth in a Complex Landscape
Marketing leaders in the manufacturing space are continually challenged to prove the business value of marketing while navigating long sales cycles, complex distribution channels, and conservative buying groups. Many enterprise manufacturers struggle to modernize brand perception, fuel demand in new markets, and build loyalty with existing customers.
Why MX?
We don’t stop at building campaigns, we embed ourselves in your business. At MX, we partner closely with you to understand your markets, distributors, product complexity, and revenue drivers. That big-picture perspective shapes marketing strategies that don’t just generate leads—they influence how your brand is perceived, how your sales teams succeed, and where marketing can truly move the needle for growth.
Align Sales & Marketing to Drive Pipeline Impact
Sales leaders in the manufacturing space often face fragmented CRM systems, inconsistent lead quality, and sales teams stretched thin between nurturing distributors and landing new accounts. Without alignment, marketing campaigns rarely translate into sales-qualified opportunities.
Why MX?
We know manufacturing sales leaders are under pressure to deliver growth in markets defined by long cycles, technical buyers, and complex distributor networks. Our team bridges the gap between sales and marketing by designing programs that generate sales-ready demand, not just leads. We equip your reps with targeted content and tools that accelerate deal velocity, help distributors tell a consistent story, and open doors with net-new accounts. With MX, marketing becomes a true extension of your sales organization—fueling pipeline you can measure and revenue you can count on.
Balance Cost, Risk and ROI
Procurement leaders in manufacturing need to validate that every partner meets stringent credentials, scales with the business, and provides a clear return. Manufacturing adds another layer of complexity: highly technical messaging, compliance requirements, and niche audiences.
Why MX?
Your priority is to secure partners who can deliver consistent value while minimizing risk. MX brings decades of experience supporting industrial brands, which means less ramp-up time and fewer surprises. Our engagement models are transparent, structured, and designed to tie spend directly to only the support your business needs. You can trust that when you bring MX to the table, you’re not just choosing an agency—you’re choosing a partner who helps protect your investment while driving growth across the business.
Our Approach: The Market Experience
Achieving growth in this increasingly complex B2B environment requires marketers to recognize that the solution to complexity is not more complexity; it’s simplicity. Marketers must move away from fragmented efforts driven by their own organizational silos and begin to focus on creating a singular, distinctive and magnetic experience with their brand.
At MX, it’s what we call crafting the Market Experience, and we’ve built a business and framework to help marketers achieve it either holistically or by focusing on a single phase to start. Let us help you architect an experience that connects the dots across brand, demand and engagement — and achieve the growth you’re after.
Cutting Construction Time in Half: A Multi-family Housing Revolution
Z Modular cuts multi-family housing construction time in half, is immune to weather delays and contains costs. It just needed to capture the attention of investors.
Persona-driven UX Makes Conversions
A global supplier of test and simulations systems needed a high-performing site – a goal you can’t achieve without deep understanding of prospects and customers.
3D Imaging Leader Embraces Digital Transformation
FARO Technologies’ rapid expansion had resulted in a complicated user experience. It was time for a more modernized, unified and global approach to engaging its audiences.
Taking Well Drilling to the Cloud
Grundfos wanted well contractor operations to be as technologically advanced as its high-quality submersible pumps. Now there’s an app for that.
What Our Manufacturing Clients Have to Say
The idea that an organization like MX can actually have an impact through the power of ideas - I mean, that hits your heart in a deep way.
Their perspectives make our team better and increase our knowledge about what's happening in B2B so we stay at the top of our game.
Working with MX felt like an extension of our own team. Their deep B2B expertise helped us create a flexible, client-focused digital experience.
Resources for Marketers in Manufacturing
FAQ
How does MX Group help B2B manufacturers grow their business?
MX Group is a full-service B2B manufacturing marketing partner and leading industrial marketing agency. We specialize in marketing for manufacturers, helping companies engineer measurable growth through connected, data-driven programs. Our expertise in manufacturing digital marketing agency services, B2B industrial marketing, and B2B manufacturing advertising ensures campaigns engage technical buyers, influence complex decision-making committees, and drive B2B demand generation for manufacturers. Our deep knowledge of B2B and industrial manufacturing market dynamics have led to measurable growth for our clients, like a 146% increase in sales qualified leads, 41 closed deals on a trade show floor, and a 600% increase in revenue from a single ABM campaign.
What sets MX Group apart from other agencies in the B2B manufacturing space?
Unlike generalist marketing agencies, The MX Group is a solely B2B marketing agency with a deep history of industrial and manufacturing clients across many sectors. We combine deep technical knowledge with a full-funnel approach that reflects the realities of complex industrial buying cycles. From industrial content marketing to demand generation and lead generation programs, we design connected buyer journeys that align strategy, creative, and technology. This focus positions MX among the top B2B marketing agencies for manufacturers, serving clients across the USA, Midwest, and globally.
What services and capabilities does MX Group offer to companies in the manufacturing vertical?
The MX Group delivers full-service capabilities, including:
- Brand: Develop positioning, purpose, and value propositions that resonate with engineers, procurement teams, and executives.
- Content Marketing: Create thought leadership, white papers, technical case studies, demos, and videos as an industrial content marketing agency.
- Digital Experience (DX): Optimize websites, portals, and apps with manufacturing website marketing and B2B digital marketing for manufacturers.
- Demand Generation: Drive leads and pipeline growth through industrial B2B demand generation, B2B pipeline marketing for manufacturers, and demand gen agency industrial B2B strategies.
- Sales Enablement: Equip teams with datasheets, ROI calculators, presentations, and insights to accelerate committee-based purchasing decisions.
- Data & Technology: Integrate industrial digital marketing services, CRM, analytics, and automation to track engagement and optimize campaigns.
- Media: Amplify expertise via trade publications, industry events, trade shows, and B2B manufacturing advertising.
What types of B2B manufacturers does MX Group work with?
The MX Group serves a wide range of manufacturers across engineered and industrial sectors, including structural steel, precision forging, biomanufacturing, and test systems. As a marketing agency with deep roots partnering with manufacturing clients, we help engage technical buyers, deliver B2B demand generation for manufacturers, and create measurable growth across complex sales cycles. Our expertise covers all stages of the industrial buying journey, making us a leading marketing agency for manufacturers.
Who leads MX Group and drives strategy for manufacturing clients?
MX Group’s leadership team brings decades of experience in B2B manufacturing marketing:
- Tony Riley, President & CEO: Oversees strategy, growth, and client success.
- Paul Hirsch, Chief Creative Officer: Directs creative vision and brand strategy.
- Brendan Turner, SVP of Digital Experience: Leads manufacturing digital marketing agency initiatives, UX, and web development.
- Lisa Everett, VP, Managing Director: Ensures client engagement, campaign delivery, and results for industrial clients.