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6.7.24
Manufacturing and B2B Content Marketing: MX Roundtable
In this video on B2B content marketing for manufacturers, we discuss the evolving nature of the manufacturing industry and the importance of adapting to the needs of a younger, more diverse workforce. We highlight several key points, including:
- Shift in Roles: The industry needs to shift its job roles to ones that emphasize purpose, sustainability and flexibility. This shift is crucial to meeting the expectation of the new workforce.
- Role of Content Marketing: Content marketing is key to communication industry changes and attracting younger talent. By showcasing innovation and personal stories, companies can create a more appealing image of manufacturing careers.
- Humanizing Brands: Emphasizing the human aspect and incorporating fun into communications are highlighted as effective strategies.
Our MX speakers:
- Jim Meyers, SVP, Content Marketing
- Cyndee Miller, VP, Content Marketing
- Patrick Brennan, Senior Strategist
- Otto Hektor, Managing Director
The following clips are excerpts from the full roundtable discussion.