Challenge

vAuto is an established leader in providing technology solutions to auto dealers to manage their vehicle inventories. Access Velocity is a conference the company holds every two years for their top customers. The event allows these dealers to gather industry insight, discuss best practices and meet with some of the most powerful executives in the industry. The event solidifies relationships with these customers and further establishes vAuto as an industry leader.

vAuto Velocity Invitation
The illustrated style was woven through out the invitation and Access: Velocity event.

The invitation for the 2014 event, which was held in Chicago, needed to evoke the exclusivity of Access Velocity and push dealers to take action. The event registration fee is $1,500. (Registration fees are donated to The Foundation Fighting Blindness.)

vAuto Velocity Invitation
Event’s invitation card.

Strategy

We created a high-end dimensional mailer that embodies the unique character of the event and presents the dense content agenda in a highly engaging manner.

The invitation was contained in a sturdy, customized black metal box with an embossed “V” as an imprint for the conference. The solidity of the piece created a strong sense of exclusivity in a manner consistent with the hard-edged character of the auto industry. Inside the metal box, a wooden tray holds a 46-page booklet containing event details along with a free-standing invitation card.

vAuto Velocity Invitation
The event’s exclusivity was conveyed through the strong packaging and design.

We created a signature design style as an anchor for the piece. The core of this design is a set of original illustrations that meld with executive headshots and photographs of Chicago landmarks to create a sophisticated feel.

vAuto Velocity Invitation
The illustration style lead the guests through the event details. Illustrations included Chicago landmarks, event locations and event speakers.

Our strategy was to highlight the important executives involved in the event as well as key Chicago landmarks. This approach ensured that the core value of attending the conference was front and center in the invitation.

By combining photography with energetic illustrations, we were able to put an original edge onto imagery – executive headshots and well-known landmarks – that normally does not engage readers. The loose line work contrasts with the photographs of the speakers’ faces to frame them in a way that suggests their significance along with accessibly and warmth. The illustrations embody the personal nature of the event as well as the opportunity it presents for vAuto’s customers to spend time with important industry figures.

The smoky black and white shading adds an additional degree of sophistication and visual engagement while creating a unifying element.

vAuto Velocity Invitation
Bold intro pages guided guests though the highlights of the event.

Impact

The invitations won BMA’s 2015 B2 Award for best original illustration. More importantly, the results of the mailing were outstanding with more than 80% of the recipients registering for the conference. The illustrations made a big impact on the speakers and attendees. As one of the executives said:  “This has got to be the classiest, coolest, most differentiated invitation to a professional conference ever.”

vAuto Velocity Invitation
Chicago’s Cloud Gate

To find out more about this custom invitation, contact us at 800-827-0170.