In this special report from Demand Gen Report, sponsored by The Mx Group, learn more about how successful B2B marketers continue to grow their ABM programs to offer hyper-personalized experiences across their marketing messaging and sales conversations. The report expands on best practices, including how:
- ABM practitioners are focusing on the processes and investments that maximize their ability to execute highly targeted programs.
- Engagement with target accounts varies between leaders and laggards, especially in the areas of messaging, channels and funnel stages.
- ABM leaders are focusing on both long-term impact metrics and mid-term output metrics to measure success.