B2B Leaders are Refining ABM Practices
In this special report from Demand Gen Report, sponsored by The Mx Group, learn more about how successful B2B marketers continue to grow their ABM programs to offer hyper-personalized experiences across their marketing messaging and sales conversations. The report expands on best practices, including how:
- ABM practitioners are focusing on the processes and investments that maximize their ability to execute highly targeted programs.
- Engagement with target accounts varies between leaders and laggards, especially in the areas of messaging, channels and funnel stages.
- ABM leaders are focusing on both long-term impact metrics and mid-term output metrics to measure success.