The Mx Group Grows Its Leadership Team
The Mx Group is delighted to announce the recent addition of several new leaders to the team. Joining the senior leadership team are Toni Midderhoff Miller as vice president of marketing and Brendan Turner as senior vice president of digital experience. And joining the sales team is Brennen Roberts, who will take on the role of senior director of growth. Midderhoff Miller, Turner and Roberts have extensive experience in the B2B, consumer marketing and technology industries. The Mx Group is proud to have these individuals on board to continue the mission of making an impact in the marketplace for companies that impact the world, with confidence that they will continue the growth that has led the company to be one of the fastest-growing B2B agencies in the country.
Leading the Mx marketing efforts, Toni Midderhoff Miller will work with the senior leadership team and translate the organization’s vision into reality as The Mx Group expands its brand awareness and helps make an impact on new brands. She will look to elevate The Mx Group’s brand by communicating about the agency’s capabilities, resources and subject matter experts more broadly within the industry. Midderhoff Miller brings thorough marketing knowledge to the table, with a strong understanding of the value of branding from operating as director of brand and leading the brand strategy for one of the nation’s largest health care systems.
Midderhoff Miller’s motivation is firmly rooted in the desire to make a difference in the global community that has been impacted by the pandemic. “The Mx Group’s laser focus on impacting the marketplace for organizations that impact the world speaks to my soul! The Mx Group provides the environment for me to remain true to my personal mantra to make a positive difference in my piece of the world,” Midderhoff Miller said.
Brendan Turner will oversee The Mx Group’s digital strategies and strengthen capabilities for business analysis and product design, website development, platform and custom application architecture and implementation, solution development, and more. Turner brings a heavy focus on consumer marketing and technology with eight years of experience in health, wellness and pharmaceutical advertising. He will provide a new perspective on collaboration and communication that amplifies the expertise of The Mx Group’s software development talent.
For Turner, effectively functioning as an integrated and collaborative agency is imperative for navigating the complexity of a transforming marketplace. He looks to grow The Mx Group’s ability to develop digital touchpoints that facilitate a seamless end-to-end experience. “My goal is to establish clarity around a vision for digital experience that supports and drives The Mx Group to be the best B2B agency in the country,” Turner said.
Brennen Roberts’ focus will be to accelerate The Mx Group’s growth and find opportunities for the agency to make an impact in sales. Having managed profits and loss for 10 years at other B2B organizations, Roberts is motivated to bring his perspective of growth and strategy to both the agency and its clients. His expertise includes designing and implementing insight-based multi-channel sales and marketing campaigns across paid, owned and earned channels that impact the entire pipeline.
Roberts will strategically target new clients and coordinate with The Mx Group’s Client Services team to help grow and develop existing clients. He will use his extensive experience in B2B to identify solutions that The Mx Group can proactively bring to the table. “I really enjoy being a part of the ideation process to create breakthrough concepts and utilize marketing to execute those strategies. The complexity of buying groups, solution selling, indirect sales channels and long sales cycles in B2B makes that even more challenging. I’ve always admired The Mx Group’s ability to bring that perspective to their clients,” said Roberts.
Midderhoff Miller, Turner and Roberts embody The Mx Group’s vision to create a B2B agency that makes an impact. Connect with them on LinkedIn today and let us know if The Mx Group can help you reach your B2B growth goals!