CHICAGO (May 10, 2016) — The Mx Group is proud to announce the availability of JourneyMax™, an automation strategy, content and campaign management solution designed to help B2B marketers fully realize the potential of their investment in Marketo, the Engagement Marketing Platform. The news comes during Marketo’s annual Marketing Nation® Summit, where The Mx Group is up for the Revvie Award for Partner of the Year.
Today’s B2B purchase process demands marketers evolve their methods. According to CEB, most B2B buyers guide themselves through 57% of their purchase decision before engaging with a salesperson. Marketers look to automation as a means to engage prospects at the right time with the right message before the sales team ever gets involved. Marketing automation platforms (MAP) like Marketo provide the means of communicating with prospects at each stage of their decision-making process in a highly personalized, almost real-time manner. However, B2B marketers sometimes lack the internal expertise or resources to take full advantage of what marketing automation has to offer.
“Marketing automation gives B2B marketers new and powerful ways to engage with their audiences; however many in-house teams struggle to make use of the full potential of the platform. The most common symptoms of this include using Marketo primarily for batch and blast emails, an inability to target different segments, failing to link journeys to behaviors or data triggers, and a lack of data for better decision-making,” said Tim Cook, vice president of client services and partner. “Ultimately, the real problem is that the investment in marketing automation is not paying off in capturing and qualifying more leads. It’s often not realistic for in-house marketing teams to build out all the expertise required, and that’s what JourneyMax is all about.”
The JourneyMax solution provides a fast and effective path to fully leveraging today’s leading marketing automation platforms such as Marketo, Eloqua and Pardot. JourneyMax spans strategy, content creation and campaign management; however, each client can choose only the services that they need, such as:
- MAP database assessment
- MAP website setup
- Scoring model development
- Journey stream design and mapping
- Journey asset creation
- Attribution and reporting setup
- Campaign configuration and setup
- Campaign execution
The Mx Group is one of only a handful of agencies qualified to provide comprehensive demand generation solutions spanning strategy, content, technology and operations. The firm was nominated for Marketo’s global 2016 Partner of the Year Award for excellence in enabling clients to quickly and effectively leverage Marketo to drive meaningful marketing and sales results.
For more information go to TheMxGroup.com/journeymax
In addition, The Mx Group offers xStack™, a complete, outsourced marketing technology stack that includes Marketo. xStack is a powerful solution for clients that want market-leading capabilities but don’t want to take on managing technology and operations in-house.
About The Mx Group
The Mx Group is a digital and demand generation agency that empowers companies with the competitive edge of modern B2B marketing. We integrate digital strategy, technology, operations and sales optimization services to help companies attract, convert and retain customers. For more than 25 years, clients have trusted us to help turn their marketing investments into measurable revenue.
The company has been recognized as a top B2B agency by both AdAge and BtoB Magazine every year since 2008. The Mx Group was also selected as a Best Places to Work in Illinois every year since 2014, and was named to the Built In Chicago Top 100 Digital Companies in Chicago list every year since 2014. The company is privately owned and located 20 minutes west of Chicago in Burr Ridge, Illinois. For more information, visit TheMxGroup.com or call 800-827-0170.
Marketo (NASDAQ: MKTO) provides the leading engagement marketing software and solutions designed to help marketers develop long-term relationships with their customers — from acquisition to advocacy. Marketo is built for marketers, by marketers and is setting the innovation agenda for marketing technology. Marketo puts Marketing First. Headquartered in San Mateo, California, with offices around the world, Marketo serves as a strategic partner to large enterprise and fast-growing small companies across a wide variety of industries. To learn more about Marketo’s Engagement Marketing Platform, LaunchPoint® partner ecosystem and the vast community that is the Marketo Marketing Nation®, visit marketo.com