GlobalAgility Launches to Deploy Local B2B Marketing Expertise Across the World
MX, with partner Bray Leino, launches a new global B2B proposition that gives ambitious businesses a smarter alternative to traditional agency networks.
Built on a model The MX Group and Bray Leino have been successfully delivering since 2019, GlobalAgility combines global reach with the agility, senior expertise and flexibility that modern B2B organizations need.
GlobalAgility brings together 850+ B2B specialists across seven independent agencies spanning Europe, North America, Latin America and APAC. Instead of forcing clients into a fixed network, we build bespoke international teams around each challenge, with one agency relationship, one operating model and the right expertise in every market.
It’s a challenging time for B2B organizations, where the mandate to grow is increasingly complex and requires a more nuanced approach by market to reflect changes in brand sentiment and product innovation caused by shifting trade policy, disrupted supply chains and an evolving geopolitical environment. GlobalAgility helps marketers customize and adapt campaigns across borders and drive growth locally without having to manage a different agenda in each market.
Bray Leino’s CEO, Kate Cox, said: “Our clients want specialist expertise, senior leadership and the flexibility to respond quickly as markets evolve. GlobalAgility gives them expanded international capability while continuing to work with the people they already know and trust.”
Alex Wares, Director of GlobalAgility, added: “Global B2B businesses shouldn’t have to choose between scale and agility. We’ve built GlobalAgility to deliver both.”
MX is proud to launch GlobalAgility alongside our founding partners Bray Leino, AIM B2B, Changee, The Crew AG, Nowa Empower and Xebec Communications Pvt.Ltd.
Together, we’re redefining what global B2B marketing can look like.
Read the full press release.
