Campaign

Making a Splash at a Major Event

Grundfos / Construction and Infrastructure

Grundfos, a European pump manufacturer, wanted to boost its brand recognition and create a stronger customer base in the United States by promoting their WaterPRO Championship, a fun pump assembly competition for well water contractors. They came to The Mx Group seeking an engaging marketing and branding strategy to reach the largest audience possible. We delivered, with an integrated campaign that drove major engagement through print and digital ads, social media content, videos, a landing page and an event app. The promotion was an enormous success and brought Grundfos to the forefront of the U.S. market.

Grundfos WaterPro Championship event app
Grundfos WaterPro Championship print ads
Grundfos WaterPro Championship social media content
Grundfos WaterPro Championship digital ads

By the Numbers: 2018 WaterPRO Championship

75

Regional Events

1000

Nationwide Contestants

1

Waterpro Champion

Interested in learning more about this integrated campaign? Get in touch with an Mx expert. If you want to stay up to date with industry insights, subscribe to our blog.

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