Sometimes it feels like the entire world of B2B marketing has gone digital, but there is a non-digital tactic that continues to successfully generate leads and close sales big-time: telemarketing. It’s a direct, one-to-one form of communication that has a natural connection with the B2B world — a field built around relationships, a complex buying cycle and tightly targeted audiences.
In this ebook, you’ll learn:
- Four common telemarketing missteps B2B companies make that can lead to disappointing results
- Six specific methods to increase revenue through telemarketing
- Three tips to target the right audience with your telemarketing program