The content marketing landscape is crowded, and it’s getting tougher for marketers to cut through the clutter. To make sure buyers remember a piece of content amid a sea of noise, it’s critical to stand out. And B2B video marketing is a powerful way to do it. Video creates an immersive experience unlike any other form of content. It delivers a concise, visual message that intrigues and excites viewers. Buyers are drawn to it: According to Forbes, 75% of executives watch business-related videos weekly. Best of all — it works! Adobe reports that companies using video increase conversion by an average of 90%. With the right video design, storytelling and production support, you’ll be ready to create video content that puts your message head and shoulders above the competition.
A Buyer-centric Video Marketing Strategy
The principle behind our video marketing services is simple: We keep buyers’ needs front and center. At every stage of the process, we work to create videos that resonate with your buyers and drive results. Together, we can tackle …
- Video Pre-production
Our in-house creative team will help determine what messaging will resonate with buyers, and what actions you want them to take. Then, we’ll identify the best storytelling and art direction to express that message and encourage those actions.
- Video Production
Our flexible video production services are built to accommodate a wide range of budgets and needs. From simple interviews to high-production motion graphics and everything in between, we’ll find the most efficient and effective ways to tell your story.
- Video Post-production
When it’s time to put the pieces together, our in-house video team is ready to go. We combine video footage, our collective creative vision, and a razor-sharp focus on your goals to create content that drives buyer action.
- Video Distribution
Even the best-designed video will only be effective if the right audience sees it. From social media to websites, landing pages and more, we’ll leverage the best distribution channels for your video, maximizing exposure and engagement.
B2B buyers at every level rely on video during purchasing decisions. These tips will help you hone your strategy and harness the power of video marketing.Download now
What Video Content Can We Create For You?
Our video team is ready to create video content that conveys your message, engages buyers and exceeds expectations. But what kind of video do you need? The possibilities are endless! These are just a few of the video types we’ve created for our clients:
- Brand videos
- Testimonials and interviews
- 3D modeling and product concept videos
- Company culture videos
- Innovation videos
- Internal communications
- Company direction videos
- Product demonstrations and virtual demos
- Tradeshow or promotional videos
- Roundtable sessions
- Training videos
- Video blogs
- Sizzle reels
Ready to learn more about harnessing the power of video marketing? Contact our experts today!