B2B marketing teams may think millennials don’t yet hold influential buying roles, but they’d be wrong. In fact, 77% of the millennial B2B buyers we surveyed are the primary decision-maker or key influencer within their company!
This means marketing teams must understand, enable and expedite the millennial buyer’s journey.
Download this report to learn:
- How millennial buyers’ content preferences differ from those of other B2B buyers
- What experiences matter most to millennial buyers
- When and how they expect to interact with vendors