The B2B Millennial Buyer Survey Report

The B2B Millennial Buyer Survey Report

B2B marketing teams may think millennials don’t yet hold influential buying roles, but they’d be wrong. In fact, 77% of the millennial B2B buyers we surveyed are the primary decision-maker or key influencer within their company!

This means marketing teams must understand, enable and expedite the millennial buyer’s journey.

Download this report to learn:

  • How millennial buyers’ content preferences differ from those of other B2B buyers
  • What experiences matter most to millennial buyers
  • When and how they expect to interact with vendors
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