- Select accounts to optimize efficiency, reduce friction with Sales and ensure a scalable plan
- Take a data-driven approach that goes beyond gut feeling in order to identify and prioritize the best accounts
- Determine critical characteristics for your Ideal Customer Profile
Account selection is a critical step when you’re creating your ABM plan. It can be easy to get bogged down in this step for months, delaying your program launch. Conversely, you can’t speed through it without a strategy, or you risk heading in the wrong direction without your sales team’s buy-in.
In this 20-minute webinar, we focus on how to: