Modern B2B Marketing in Manufacturing: Part 1

B2B manufacturing marketers today face significant challenges and pressure. Evolving buyer expectations mean the days of cold calls and static brochures are over; real-time engagement, seamless digital experiences, and tailored content are the new standard. Alongside this, marketers are asked to do more with less and prove ROI, navigate shifts like servitization, leverage smarter content, manage first-party data with privacy compliance, and close the digital skills gap. It’s time to reimagine your marketing strategy.

Developed in partnership with CMI (Content Marketing Institute), our eBook, Modern B2B Marketing in Manufacturing Part 1: Retooling Your Marketing introduces a roadmap for modernization, starting with the foundation:

• Guidance on how to set intentional, achievable goals, introducing a Revenue-Brand-Activity Centric Measurement Model to tie performance to outcomes that actually matter.
• How to align with company leadership on contributions to revenue growth, define how your brand needs to influence audience perception, and determine the programs needed to achieve goals.
• How to define Target Organizational Ideal Customer Profile (ICP) Segments, specifying your offering’s focus, organizational firmographics and characteristics, and identifying key buyers within those organizations.

Download Modern B2B Marketing in Manufacturing: Part 1