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5.3.19
Jump-start Your ABM Planning!
![](https://www.themxgroup.com/wp-content/uploads/2020/01/ABM-Workbook-Featured-Image_700x385.png)
Use this workbook to help jump-start three key areas of your ABM planning efforts, including:
- Account identification — Plan an efficient target account identification process, laying the groundwork for historical data analysis, business opportunity analysis, and key criteria for your Ideal Customer Profile.
- Account insights — Identify which types of insights are important for your program and make a plan for how to gather the data at the account, persona and market level.
- Touchpoint planning — Plan content, events and phone calls to determine the appropriate touchpoint for effective personalization at each stage of the buyer’s journey.