Use this worksheet to identify which types of insights are important for your program, and make a plan for how to gather the data. Work through the details at the account, persona and market level.Get the worksheet
Other resources you may enjoy:
Changing Content, Changing Industry: A Marketing Manifesto
If you follow tech trends and headlines, you’ve probably heard the phrase, “Software is eating t...
Accelerating Revenue Growth Through Sales & Marketing Alignment
Learn how top-performing companies are helping their marketing and sales teams work together to c...