The Mx Group Named Finalist for BMA B2 Awards’ Agency of the Year
BURR RIDGE, Ill. (May 22, 2014) — The Mx Group, a business-to-business marketing and technology services company, is one of seven finalists for the Agency of the Year award in the Business Marketing Association’s B2 Awards competition, one of the highest honors in the B2B marketing industry.
The BMA’s Agency of the Year award recognizes B2B agencies who have demonstrated excellence in forward thinking, creativity and client results during the previous year. A panel of industry experts evaluated case studies submitted by each agency, company growth, awards won in 2013 and community service to determine the top agency of the year.
“Receiving this type of recognition is an affirmation of the breadth of our talent, and it highlights the quality of the work we did across all channels last year,” said Andy Mahler, CEO of The Mx Group. “The nomination is a real testament to our people and their ability to create solutions that deliver results for our clients.”
The Mx Group, which celebrates its 25th anniversary this year, has been recognized consistently by the BMA and other industry organizations for the delivery of high-quality B2B marketing programs. In addition to its Agency of the Year nomination, The Mx Group earned six Award of Excellence honors:
- Integrated Communications Program, $100K–$250K: vAuto Conquest campaign.
- Integrated Communications Program, $100K–$250K: Wheatland Tube 100% Steel campaign.
- Sales-Enablement Tools: Siemens ROBICON Perfect Harmony brochure.Video Production, Over 5 minutes: Catamaran PBM 20/20.
- Video Production, Under 5 minutes: Catamaran mobile app video.
- Video Production, Under 5 minutes: vAuto Conquest branding video.
The three wins in the Video Production category reflect the continued expansion of The Mx Group’s video capabilities. The company has won several high-profile video honors over the past two years, including Best in Show at the BMA’s Tower Awards. The BMA B2s are the largest business communication awards program in the industry. The awards recognize business marketers for innovative, results-oriented work executed across a wide variety of platforms. This year, the BMA received more than 1,000 entries globally. Submissions were judged by a team of leading B2B agency executives and senior corporate marketers to determine the best work of 2013.
The BMA will announce the Agency of the Year winner at the B2 Awards reception on Tuesday, May 27, at the Paris Club in Chicago.
To view the full list of finalists for Agency of the Year, visit the BMA B2 Awards site.
About The Mx Group
The Mx Group is a digital marketing and sales optimization company that helps companies excite markets, engage customers, effect sales and embed value to create a Total Market Experience™. The company was named a top B2B agency by AdAge and BtoB Magazine for each of the past seven years. In 2014, The Mx Group was named to the 2014 Best Places to Work in Illinois list. The company is privately owned and located 20 minutes west of Chicago in Burr Ridge, Illinois. For more information, visit TheMxGroup.com or call 800-827-0170.
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