Buyer-focused and Immersive Content Wins at B2BMX 2023
The Mx Group and our clients WHOOP Unite™ and Manheim Express℠ were recently awarded Killer Content Awards (Finnys) at the B2B Marketing Exchange (B2BMX). The Finnys were presented to agencies and organizations that put innovation in their strategy and let their creative juices flow to surprise and delight audiences.
Our teams were recognized in the categories of “best buyer-focused content” for our work with WHOOP Unite and “best packaged/bundled content” for our Manheim Express campaign. Both of these campaigns demonstrate how a combination of strategic buyer insights, creativity and strong partner relationships can drive results for B2B brands.
BEST BUYER-FOCUSED CONTENT
We collaborated to help launch WHOOP — a B2C-dominant organization — into the world of B2B with its enterprise brand, WHOOP Unite. The campaign was designed to develop the B2B brand’s digital footprint by creating its website, digital assets and buyer journeys for its specific target audiences.
BEST PACKAGED/BUNDLED CONTENT
The campaign for Manheim Express, Viper Voyage of Appreciation, took an iconic Dodge Viper wrapped in Manheim Express branding and hit the road. The team stopped by 34 dealership locations on their cross-country voyage to raise brand awareness and trust for the Manheim Express Concierge Service.
BUILDING CLIENT RELATIONSHIPS
We are incredibly grateful for this recognition. According to our VP of marketing and growth, Brennen Roberts, “The relationships we create with our clients allow us to generate work that makes an impact on the marketplace. It’s truly a collaborative process to design and execute insights and creative solutions that help meet their business goals .”
As we continue to grow and expand our agency’s capabilities, we look forward to the new services and opportunities we can offer our clients. As leaders in B2B, we aim to create full-service partnerships with our clients to help them reach new audiences.