“Faster, Cheaper, Better”

Beyond allowing for endless configurations and continuous improvement, modular web design also delivers on all three aspects of one of the mantras of this digital world we’re living in: “Faster, cheaper, better.”

FASTER: New webpages, and even entire sites, can be built with existing templates and assets from the client’s module library using a drop-down menu. When utilizing the modular approach with a CMS like WordPress, speed really comes into play, because copywriters or clients themselves can go directly into a module and add or change the content whenever needed! And, because the modules have gone through the QA process when originally built, the QA step can be eliminated when changes are being made to a page. The net result is a significant increase in the site owner’s agility and ability to react to changing market conditions.

CHEAPER: The modular approach maximizes spend to provide a stronger ROI and lower total costs in the long run by minimizing the costs of coding, QA, and back-end work without sacrificing a high-quality outcome. You can use the savings to create new content and conversion paths, and efficiently optimize all your website assets.

BETTER: The emphasis on reusability leads to a more purposeful and consistent site with greater functionality for administrators. Users start to realize that when they see a particular piece of content, it usually leads to something else specific, such as a downloadable asset, a product page or a deeper piece of content. Consistent user experiences drive more conversions!

The evolution of your company’s website should be one of the most important pillars of your B2B marketing plans. If the prospect of utilizing a modular design approach for your web development project sounds appealing, let’s connect. Together, we’ll ensure that your website achieves both the individuality and the efficiency you desire, along with the business results you require!