Each template contains different types of content blocks to achieve different goals — e.g., to drive a user action or to provide product specs. These are the modules, and they are the key to our approach. The conventional method of website development focuses on creating additional templates for each new goal or objective. The modular approach introduces another layer of granularity by focusing on the creation of client-specific module libraries that can be used across a variety of different templates.
The Opportunity for Endless Configurations
Modules are reusable and can be easily mixed and matched. And when we tie in a content management system such as WordPress on the back end of a site we develop, marketers or their site administrators can create new pages quickly and easily using drop-down menus and existing templates.
Usability on the back end is a major benefit of the modular approach. Configuration of the back end of a website is one of the most time-consuming and costly aspects of a build. When a modular approach is used, not only does it streamline the look and user experience on the front end, but it does the same on the back end for developers and admins as well. For developers, it establishes a development model, avoiding the need to custom-code and -configure each content type on a page-by-page basis. This in turn creates an organized modular system, making for a much more user-friendly admin experience, which means marketers will not become frustrated and quit updating the site. They can be easily trained to add content, assets and new pages using the logical, modular library.
And talk about versatile: A library of 30 modules represents the potential for 155 million different configurations! With our deep experience creating B2B websites, we can also offer clients valuable advice on which configurations drive the highest conversion rates for different objectives.