12 B2B Video Stats Marketers Need to Know

by / Apr 02, 2015

There is no question that viewing online video on desktop computers, and especially on mobile devices, continues to rise in popularity. These days, B2B buyers would rather watch a 1-minute video clip than read 300 words.

Consumer brands have long understood the importance of using video content as a marketing tool to engage customers. Now, it’s time for B2B marketers to embrace it. Here are 12 stats that prove video deserves a place in your digital content strategy.

Join the Club

  • 70% of marketers are now using online video (source).
  • 63% of B2B marketers’ video spending is on the rise (source).
  • 70% of B2B marketers plan to spend more time on YouTube this year (source).

Connect With Your Customers

  • Over 75% of fortune 500 executives are viewing online video (source).
  • 48% of B2B buyers use their smartphone to watch video (source).
  • 65% of senior executives have visited a vendors website after watching a video (source).

Reap the Benefits

  • Marketers cited B2B video accounts for a “very high” quantity of leads (23%) (source).
  • 92% of B2B marketers cite videos as their most used content for demand gen programs (source).
  • A video on a B2B landing page can increase conversion by 80% (source).
  • 46% of B2B technology buyers will purchase a product or service after viewing video content (source).

Share how your B2B organization uses video content in the comments section below!

The Mx Group

B2B Insights, Staff Writer

The Mx Group is the second-largest independent, integrated B2B marketing agency in the U.S., with a mission to impact the marketplace for companies that impact the world. For over 30 years, we’ve created meaningful end-to-end buying experiences for B2B brands. Our clients are leaders and innovators in automotive, financial services, food, health care, legal services, oil and gas, industrial, packaging, trade associations, technology and SaaS who rely on our expertise to influence and grow their businesses. Our relationships with our clients and people are why B2B Marketing recognized us as Agency of the Year. Our headquarters are in Chicago, but our reach is global. Whether a client is an established or startup B2B brand, we have the people and perspective to be a strong partner that makes a difference.