Every B2B marketer wants to improve their search visibility so that highly targeted, highly motivated search traffic will find their site. Many have tried to learn as much as they can about search engine optimization (SEO). There is certainly no shortage of information about search engine optimization available online — and no shortage of firms who provide advice and information.
But it’s not easy to tell good advice from bad advice, fact from fiction.
Bad advice will waste your time and resources and may even hurt your search rankings.
Over the years, a great deal of misinformation about SEO has spread. Some of this misinformation comes from SEO “gurus” who are not up-to-date. Some from practitioners who are selling questionable services. And some of it comes from the frequent changes in search engine ranking algorithms. Google now changes its algorithm hundreds of times a year. So, while the fundamental principles of SEO have generally stayed the same over the years, many of the tactics that worked yesterday might not work today.
There may be many voices offering opinions on what you need to do to optimize your site for search engines. You may hear from your IT team who has read a few articles about the topic. You may ask some SEO firms for proposals. But how do you know if their practices are up to date or legitimate? More than a few companies have trusted search firms and wound up regretting their decision.
In The Mx Group’s new e-book, 5 B2B SEO Myths That Are Hurting Your Bottom Line, we dispel some persistent myths that have led many marketers to waste their resources, including:
1. “I already know what keywords we should target.”
2. “I just need better rankings.”
3. “I only need to optimize my site — then I’ll be done.”
4. “I can use shortcuts and tricks to get quick SEO results.”
5. “I don’t need to worry about developing valuable content.”
Developing and implementing a comprehensive, strategic and tactical SEO plan is an imperative for B2B marketing success — and the first step is separating fact from fiction.
If you want to hear some straight talk about SEO, download this new e-book now.