Is Your Marketing Content Optimized for Modern Buyers?
More and more of the buyer’s journey takes place online — so you can’t just rely on Sales to win prospects over. As a marketer, you need to provide value to your buyers at every touch point by mapping out their journeys, utilizing a content library that contains assets appropriate for each stage of the sales funnel. When you do it right, expect big results.
Marketers using modern marketing strategies like buyer journeys and content maps convert: