Is Your Marketing Content Optimized for Modern Buyers?

We all know that more and more of the buyer’s journey takes place online — we can’t just rely on Sales to win prospects over. As a marketer, you need to provide value to your buyers at every touch point by mapping out their journeys, utilizing a content library that contains assets appropriate for each stage of the sales funnel. When you do it right, expect big results.

Marketers using modern marketing strategies like buyer journeys and content maps convert:

Conversion StatisticsContent Map InfographicPersonas Webinar

Download this checklist as a PDF > 


About Emily Williams

Emily has been with The Mx Group since 2008. As a creative director, she shares oversight of the Design & Content department and provides strategic direction for a diverse client base. Emily leverages 15 years of experience in creative conceptualization, writing, content marketing and social media to lead award-winning comprehensive campaigns for clients in a variety of industries. She holds a B.A. in philosophy and creative writing from Gettysburg College in Gettysburg, Pennsylvania.

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