Is Your Marketing Content Optimized for Modern Buyers?

More and more of the buyer’s journey takes place online — so you can’t just rely on Sales to win prospects over. As a marketer, you need to provide value to your buyers at every touch point by mapping out their journeys, utilizing a content library that contains assets appropriate for each stage of the sales funnel. When you do it right, expect big results.

Marketers using modern marketing strategies like buyer journeys and content maps convert:

Conversion StatisticsContent Map InfographicPersonas Webinar

Download this checklist as a PDF > 


About Tom Barg

Tom is vice president and executive creative director at The Mx Group. He holds an MFA from Rochester Institute of Technology and a BFA from Loyola University. Tom brings more than 15 years of B2B creative energy and experience to his role on the team. Before joining The Mx Group, Tom held a senior creative management position with a technical publishing company. As the creative head of The Mx Group, Tom specializes in developing core branding and messaging platforms that create strong connections to the market and drive long-term revenue for clients.

Leave a Comment
Let us know what you think. You never know, it may spark a conversation.

Your email address will not be published. Required fields are marked *