Is Your Marketing Content Optimized for Modern Buyers?

More and more of the buyer’s journey takes place online — so you can’t rely on Sales to win over buyers. As a marketer, you need to provide value to your buyers at every touch point by mapping out their journeys, and by offering up marketing content that engages, convinces and excites. When you do it right, expect big results.

Marketers using modern marketing strategies like nurture journeys and content maps convert:

Conversion StatisticsContent Map InfographicPersonas Webinar

Download this checklist as a PDF > 


About Suzanne Martin

Suzanne Martin, CMO at The Mx Group, has built her marketing and leadership practice in environments ranging from global corporations to high-growth startups and has gained sales and operational experience along the way. She has served as BMA Chicago president twice and currently leads the C-Suite Engagement committee. Follow her on Twitter @suzannedmartin

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