16 Stats that Prove the Value of B2B Video

by / Apr 24, 2017

These days, our clients understand the value of B2B video and are requesting video content on their own. They recognize the power of effective video content to engage and convert today’s modern buyers, and they want to claim those results for their companies. Click here to learn more about our B2B video production services.

But just why are B2B videos and others so successful? Who’s watching them? What results can you expect? These 16 statistics will make a clear case for getting your company, products, employees and customers in front of the camera.

Who’s Using Video?

  • 55% of people watch videos online every day (MWP)
  • Online video will account for more than 80% of all consumer internet traffic by 2020 (Cisco)
  • More than 500 million hours of video are watched on YouTube every day (Business Insider)
  • Four times as many customers would rather watch a video about a product than read about it (Animoto)
  • 43% of people say they want to see more video content from marketers in the future (HubSpot)
Case Study
Through the use of multiple techniques, this video convinced building owners, construction firms and developers that Zekelman Industries’ new steel modular units make vast design possibilities truly achievable.

Engaging Buyers with Video

  • In 2018, 77% of B2B marketers rated video an effective content marketing tactic (Content Marketing Institute)
  • Social video generates 1,200% more shares than text and images combined (Adelie Studios)
  • Incorporating video into a company’s landing page can increase conversions by 80% or more (EyeView Digital)
  • Companies using video see 41% more web traffic from search than non-users (Aberdeen Group)
  • Video drives a 157% increase in organic traffic from search engine results pages (Brightcove)
  • Including a video in email marketing can increase click-through rates by 200–300% (Digital Information World)

Getting Results from Video Marketing

  • Companies that use video marketing grow their revenue 49% faster than those that don’t (Aberdeen Group)
  • 64% of marketers using video believe it has directly led to increased sales (Wyzowl)
  • 52% of marketing professionals worldwide name video as the type of content with the best ROI (Syndacast)
  • 70% of B2B marketers think that video is more effective than any other form of content when converting qualified leads (Content Marketing Institute)
  • 76.5% of marketers report seeing results with video marketing (Animoto)

Want to start driving results like these for your business? My team and I would be happy to meet with you and create a B2B video marketing strategy for your company. Get in touch!

Check out some examples of video work we have done for our clients!

The Mx Group

B2B Insights, Staff Writer

The Mx Group is the second-largest independent, integrated B2B marketing agency in the U.S., with a mission to impact the marketplace for companies that impact the world. For over 30 years, we’ve created meaningful end-to-end buying experiences for B2B brands. Our clients are leaders and innovators in automotive, financial services, food, health care, legal services, oil and gas, industrial, packaging, trade associations, technology and SaaS who rely on our expertise to influence and grow their businesses. Our relationships with our clients and people are why B2B Marketing recognized us as Agency of the Year. Our headquarters are in Chicago, but our reach is global. Whether a client is an established or startup B2B brand, we have the people and perspective to be a strong partner that makes a difference.