12 Demand Generation Stats Every Marketer Needs to Know [INFOGRAPHIC]

by / Mar 20, 2015

It’s no secret that effective demand generation benefits your entire organization. Your marketing team is empowered to identify qualified leads, and your sales team is equipped to nurture and convert them. When sales and marketing draw from the same playbook, you’ll have the tools to close more sales and boost business.

These 12 statistics reveal how many companies are missing the mark when it comes to demand generation and lead management — and the payoff for the ones getting it right.