12 Demand Generation Stats Every Marketer Needs to Know [INFOGRAPHIC]

It’s no secret that effective demand generation benefits your entire organization. Your marketing team is empowered to identify qualified leads, and your sales team is equipped to nurture and convert them. When sales and marketing draw from the same playbook, you’ll have the tools to close more sales and boost business.

These 12 statistics reveal how many companies are missing the mark when it comes to demand generation and lead management — and the payoff for the ones getting it right.



About Tim Cook

Tim has more than 25 years of B2B marketing experience. He leads The Mx Group’s Client Services and Demand Generation departments. Previously, Tim held senior marketing positions at the global outsourcing firm Convergys, and served clients at McCann-Erickson and Resource Marketing. Tim completed his B.A. in English literature from Stonehill College in Easton, Massachusetts. He completed certificate programs in integrated marketing communications and change management at the Chicago Graduate School of Business.

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