12 Demand Generation Stats Every Marketer Needs to Know [INFOGRAPHIC]

It’s no secret that effective demand generation benefits your entire organization. Your marketing team is empowered to identify qualified leads, and your sales team is equipped to nurture and convert them. When sales and marketing draw from the same playbook, you’ll have the tools to close more sales and boost business.

These 12 statistics reveal how many companies are missing the mark when it comes to demand generation and lead management — and the payoff for the ones getting it right.

Tim Cook

Tim is the former vice president of client services for The Mx Group. Previously, Tim held senior marketing positions at the global outsourcing firm Convergys, where he served clients at McCann and Resource Marketing. Tim is a graduate of Stonehill College in Easton, Massachusetts. He also completed certificate programs in integrated marketing communications and change management at the Chicago Graduate School of Business.

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