B2B Content Marketing Solutions
B2B companies face a glut of competition, from both traditional and disruptive competitors, all trying to break through with their messaging. Rising above the crowd requires more than competent content marketing. It requires a relentless understanding of your industry and your audiences’ shifting behaviors and needs — and a commitment to meeting those needs with dynamic content that showcases your brand’s unique value proposition.
Through our Content Marketing Practice, we leverage deep subject matter expertise to create differentiated, audience-first content marketing solutions for specialized industries and verticals, including B2B financial services, insurance, health care, associations and small business.
This magazine-driven thought leadership content program helped change the perception among customers and prospects for this B2B brand.
Thought Leadership Index
The Thought Leadership Index™ is our proprietary measurement, assessment and analysis of thought leadership programs. The index tracks five crucial datasets that analyze a customized range of 50–100 metrics, weighted according to your goals:
- Authority Analytics
- Trust Analytics
- Expertise and Foresight Analytics
- Visibility Analytics
- Content Leadership Analytics
Imagination, now part of The Mx Group, developed this proprietary index, in consultation with Northwestern University, to validate the agency’s methodology and process for measuring thought leadership.