Voice Search & Direct Mail Reach High-profile Targets

Tempur Sealy / Hospitality

Tempur Sealy needed to refresh its dimensional mail initiative to make a greater impact on its high-profile customers. We developed an interactive way to modify the mailer with the help of on-trend technology. Our team programmed Amazon Echo Dots® to take on Tempur Sealy’s messaging and to answer questions about its brand and products when the recipient interacted with it. We mailed these Echo Dots to high-profile targets and followed up to schedule appointments. The mailer made a lasting impression upon the intended audience and led to many new sales opportunities for Tempur Sealy.

Dimensional mailer campaign
External design of Tempur Sealy’s dimensional mailer
Interior design of Tempur Sealy’s dimensional mailer, which included an Echo Dot
Personalization of mailer

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Amazon Echo Dot is a trademark of Amazon Inc., registered in the U.S. and other countries.

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