Telemarketing — A B2B Marketer’s Secret Weapon!

Telemarketing is a direct, one-to-one form of communication that has a natural connection with the B2B world — a field built around relationships, a complex buying cycle and tightly targeted audiences.

In this ebook, you’ll learn:

  • Four common telemarketing missteps B2B companies make that can lead to disappointing results
  • Six specific methods to increase revenue through telemarketing
  • Three tips to target the right audience with your telemarketing program
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