Navigating Technical Terrain: Scaling Digital for B2B Buying Groups
When it comes to selling your B2B product or service, the road isn’t always smooth. Savvy B2B marketers know that digital initiatives are key, but connecting and convincing buying groups can often cause roadblocks. Scaling digital for buying groups requires a complex combination of competencies, technologies and processes. But how can you prioritize which skills to build in-house, and when it makes sense to turn to a partner?
In this webinar, The Mx Group’s SVP of Digital Kevin Coe and our guest speaker, Forrester SiriusDecisions Analyst Jessie Johnson, share a roadmap for what marketers must do to reach B2B buying groups including:
- How to define target markets, detect and attract buyer group members
- Detailed information on how to review the business goals and tech capabilities needed for each stage of the buying group’s consideration process
- Practical advice for how to get started modifying your technology stack to reach buying groups
- Key considerations to maximize your ROI on your digital investment