More than Digital: An Omni-Channel ABM Success Story
Our lives are omni-channel, and the most successful marketing taps into the power of both online and offline tactics. So what does it takes to deliver omni-channel account based marketing (ABM) when you consider today’s complex B2B buyer’s journey? Find out in this webinar featuring our guest from Forrester SiriusDecisions, Principal Analyst Malachi Threadgill and The Mx Group’s V.P. of Client Services, Kelly Olson. In it they review:
- A framework for omni-channel ABM.
- A real-world example showing how one of our clients used omni-channel tactics to open doors with their hardest to reach targets.
- Creative approaches and channels to give you insights you can apply to your own ABM program.