Modern B2B Marketing in Manufacturing: Part 3
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Ready to move from ad-hoc content creation to an agile, data-informed, and scalable content operation?
Developed in partnership with CMI (Content Marketing Institute), our eBook, Modern B2B Marketing in Manufacturing: Part 3 provides the frameworks and actions needed to make this pivotal shift, including:
- Establishing a Strategic Foundation for content performance, including setting intentional, achievable goals and building a cadence of continuous feedback.
- Moving from basic vanity metrics to measuring outcomes that actually matter, connecting content performance to business impact.
- Scaling and Expanding Your Content Strategy by reframing the content maturity model and organizing content operations.
- How a solid foundation prepares you to scale with advanced capabilities like personalization, automation, and AI-assisted content creation.
- A practical 60–90–120 Day Implementation Plan to help you kick-start the transformation and build strategic muscle.
