Marketing FF&E to the Hotel Industry

Selling to the hospitality market can be uniquely challenging, because of the complex ecosystem of brands, flags, ownership, management companies and purchasing companies — which can amount to a web of decision makers and influencers. To succeed, it’s critical to understand how the industry works and “connect the dots” of the data. Read Marketing FF&E to the Hotel Industry: 7 Rules of Engagement to learn how to tailor your strategy to this highly competitive market.