Expert Elevation: Amplifying Personal Brands to Drive B2B Sales
Customers expect digital access to more information than ever before. They want more proof points, case studies and a better understanding of your service offerings. This means you need to invest in your subject matter experts (SMEs) to get your expertise out there in a highly visible way. In this guide, we’ll share how to help your SMEs build their personal brands and in turn, attract more attention, inquiries and sales for your corporate brand.