Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, you need to create a customer-centric website with high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully?

Watch this webinar, featuring The Mx Group’s VP of Marketing & Strategy Kellie de Leon, to learn how to make your website more customer-centric. You’ll walk away with insights and examples from effective B2B websites, including:

  • What “customer-centric” really means (and what it doesn’t!)
  • Why a customer-centric approach matters now more than ever
  • How to update your website to be frictionless, create more value and convert more visitors