Meet Your Top B2B Global Brand Specialist Agency: Bray Leino + MX
A U.S. and U.K. partnership of B2B experts offering a unique alternative to the holding agency model, Bray Leino + MX climb up in rank from last year. Our transatlantic partnership was named the 5th largest B2B Brand Marketing specialist in the world.
The newly released 2025 Global Agencies Benchmarking Report by B2B Marketing confirms that the Bray Leino + MX transatlantic partnership has risen to become the 5th largest B2B agency worldwide, moving up one spot from last year, and the 5th largest global B2B brand specialist agency. This ranking is a testament to the partnership’s unique value proposition and its ability to help global brands thrive in a turbulent market peppered by agency consolidation.
Bray Leino + MX: Specialized Expertise and Proven Results in B2B Branding
The partnership is a purpose-built agency model for B2B companies navigating complex global challenges. Bray Leino + MX offers a flexible, deeply embedded team that is right-sized to meet the needs of modern marketers. This additional ranking in B2B brand marketing directly addresses the demands of global brand marketers — to work with an agency that has a proven track record of success in brand marketing and employer branding, specifically, an agency that has experience in their niche industry and takes a scalable approach to impact local markets worldwide.
Our client roster includes enterprises from energy and utilities; food, drink and ingredients; industrial manufacturing; engineering; technology and SaaS, as well as B2C brands with a B2B arm seeking to grow globally.
A Consumer Brand Launches its B2B Service
By remaining independent of equity or holding company ownership, Bray Leino + MX delivers speed, specialized sector and marketing expertise, and scalable support for clients, a value the partnership calls Global Agility. This model provides what the big networks cannot: a flexible, specialist, deeply embedded team assembled to make every component of marketing success perform.
One such example was the brand work we did with Graphic Packaging International (GPI), a world leader in sustainable consumer packaging. Like most global brands, they had aggressive targets to significantly impact their sector and grow market share in their category. We worked closely with GPI’s marketing, corporate communications and IT teams to create a brand platform and new digital home for the brand. This effort fused together multiple websites, streamlined legacy technologies and enhanced accessibility to valuable content. The branded, self-service website acts as a critical touchpoint for the brand.
From impactful media campaigns and tailored sales enablement to cutting-edge digital experiences, it’s so important for the full spectrum of B2B marketing to work in concert, to ensure that your brand is not only seen, but celebrated.
Our combined 75 years of experience and extensive capabilities across North America, Europe and Asia allow us to combine the big picture with an eye for local detail, and the agility to scale response when needed.
It distinguishes us from agencies that rely on size and location alone. We understand that marketing and sales hinge on a seamless client experience and the freedom to craft tailored solutions for every market and challenge. Our first-of-its-kind Global Agility model gives global marketers the imagination, understanding and commercial focus needed to offer tight integration and local insight at significant cost-efficiency.
Reach out. Let’s make your global brand reach new heights and new markets, together.
Download B2B Marketing’s 2025 Global Agency Benchmarking Report.
The B2B Marketing Global Agency Benchmarking Report is a highly regarded resource for marketers evaluating agency partners. It provides a comprehensive view of the top-performing B2B marketing agencies in the world, based on key criteria such as revenue, service focus and sector expertise.
We’re proud of our six-year partnership with U.K.-based agency Bray Leino Limited. We offer clients a world-class alternative global agency option we call Global Agility, with extensive capabilities and a reach that spans North America, Europe and Asia. In every engagement, we form custom agency teams based on specific objectives, bound only by our mutual desire to work for a common client. Our combined 75 years of experience helps us deliver in-house solutions ranging from strategy and creative to demand generation, media, events and digital development. Learn more.
