Burr Ridge, Ill. (August 18, 2015) — The Mx Group, a digital and demand creation agency, recently participated in the 16^th Annual Marketing World 2015: A Frost & Sullivan MindXChange, held July 13–16 in Boston. Over 100 marketers attended, representing a mix of industries from aerospace and defense to automotive, health care and financial services. The conference focused on innovation in marketing strategies, education and peer-to-peer networking.

Lisa Cole, Director of Demand Central at The Mx Group, led a half-day group workshop titled “Elevating Your Content Marketing Strategy.” It focused on best practices for content creation management and prioritization. Participants learned valuable strategies to develop audits for content and buyer personas and identify roadblocks when implementing marketing programs. The session’s structure offered both group and individual exercises, so attendees could apply key learnings and peer experiences to their current marketing challenges.

According to Lisa, Frost & Sullivan’s ability to create intimate environments to learn and network alongside peers was the most valuable component of the conference. “Each day, [Frost & Sullivan] developed opportunities for us to connect directly with and learn from our  marketing peers … from their own real-world experiences, both their successes and their failures.”

Unlike larger conferences, where participants sit in large conference rooms with little interaction, Marketing World provided a more personal layer of camaraderie and peer learning. Attendees heard keynotes from leaders in the field who successfully proved marketing can be a driver of revenue.

“Overall, I’m very happy to have participated in Marketing World,” Lisa said. “It’s important for marketers to meet with their peers, be reminded that there are other people struggling with the same type of challenges, and that they’ve succeeded.”

To learn more about The Mx Group, visit TheMxGroup.com

About The Mx Group

The Mx Group is a digital and demand creation agency. We integrate marketing, technology and sales optimization services to help companies attract, convert and retain customers. For more than 25 years, clients have trusted us to help turn their marketing investments into measurable revenue. We are a collection of creative problem solvers, including marketing strategists, business analysts, designers, writers, programmers, data specialists and sales management experts. All bring unique skills and perspectives while contributing to our common mission of helping companies excite markets, engage customers, effect sales and embed value to create a Total Market Experience™. The Mx Group has won numerous awards in the areas of creative, media, digital development and sales enablement. For more information, visit TheMxGroup.com or call 800-827-0170.